April 16, 2024
Events Tech

What to see at MWC’s Journey to the Future exhibition

Transformative impact of technology goes on show

Mobile World Congress (MWC) in Barcelona is set to become the epicentre for global industry leaders, technology evangelists, and startups, showcasing the latest mobile connectivity breakthroughs between February 26 and 29, 2024.

This year, the Journey to the Future exhibition, situated in Hall 6, emerges as a focal point for attendees eager to witness the transformative impact of technology on diverse sectors.

Journey to the Future is poised to inspire, showcasing how companies leverage cutting-edge technology to address real-world challenges. As the exhibition unfolds, it promises to be a hub of groundbreaking ideas shaping the future of technology.

The Journey to the Future exhibition is a networking and innovation zone featuring hands-on and immersive demonstrations in key areas such as Artificial Intelligence (AI), Augmented Reality (AR), and autonomous vehicles, allowing MWC Barcelona attendees to explore connected innovations across five spotlight areas: Sustainability, Health, AI, Mobility, and Retail.


In the Sustainability track, innovations driven by connectivity make waves in energy, transport, and waste management. Notable exhibits include a hydrogen-powered chase boat by Emirates Team New Zealand, winners of the 36th America’s Cup, showcasing advancements in hydrofoil technology and marine mobility.

Agerpix‘s precision agriculture quad equipped with intelligent sensors for precise fruit detection and Hovering Solutions’ autonomous flying drones for 3D modelling of GPS-denied infrastructure will also be on display.


The Next Healthcare space presents exhibitors revolutionising medical diagnostics, treatment, and disruptors in the HealthTech space.

ISDIN’s UV camera solution, providing real-time demonstrations of sunscreen’s protective barrier, and Cortical Labs’ biological intelligence solutions incorporating living brain cells onto computing devices are among the cutting-edge technologies showcased.

Artificial Intelligence

Journey to the Future’s high-tech AI feature space highlights the Catalonian Police Force, the Mossos d’Esquadra, employing AI-enabled solutions in law enforcement.

The exhibition will showcase a fixed-wing drone integrated with AI systems for automated data capture, detection, classification, and tracking of moving targets.


Alef Aeronautics presents the Model A, a two-seat, all-electric flying car with vertical take-off capabilities, promising a glimpse into the future of faster and easier commutes.

The Model A utilises proprietary technology with eight propellers for vertical take-off, eliminating the need for runways.


The Retail track highlights how connected technologies are revolutionising the retail industry, from smart mirrors to drone delivery services.

Rhea’s self-driving coffee vehicle, powered by renewable energy, allows users to order coffee through an app and deliver it by an uncrewed vehicle. It offers a glimpse into the future of convenience-led and sustainable retail experiences.

Featured image: Alef Aeronautics will present the Model A, a two-seat, all-electric flying car, at the Journey to the Future exhibition at MWC Barcelona 2024. Image: Alef Aeronautics

    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, aerospace, defence, luxury watchmaking, business, automotive, and fashion verticals. He is passionate about conserving endangered native wildlife globally. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
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