Middle East News 247


Dubai, United Arab Emirates – 1 March, 2023 – Yango, an internationally recognized ride-hailing app, has joined forces with KAMEH, a UAE-based, enigmatic brand, to create a bespoke design for the Yango pick-up point at the entrance of Art Dubai Digital, the dedicated new media section of the region’s leading international art fair. By collaborating, both brands have demonstrated a mutual appreciation for art, design, and luxury. Visitors to the fair, which takes place at Madinat Jumeirah from March 3-5, will have the opportunity to discover the object and experience Yango’s services firsthand.

The collaboration centres on the concept of visual landmarks and spatial navigation, with KAMEH drawing inspiration from the idea of an object serving as a navigational landmark or wayfinding token. Through the minimalist forms and signature weathered textures, KAMEH has created a contemporary totem that embodies the shared values of both brands. Yango’s general manager for GCC, Islam Abdul Karim, expressed his admiration for KAMEH’s talented and unique team and the inspiration the collaboration has sparked.

KAMEH’s art and design philosophy is rooted in the belief that technologies, designs, and art are intertwined and inseparable. By partnering with creative talents and firms from diverse fields, KAMEH believes that they can bring about new and more meaningful projects. KAMEH’s work on the Yango pick-up point design is a perfect example of this, as it fuses practical and creative needs into a physical embodiment of Yango’s services.

Both brands share similar values, focusing on quality, clarity, and delivering premium products and experiences. Their collaboration has resulted in a striking design object that is both a work of art and a functional wayfinding tool. The project showcases the power of collaboration between talented, creative individuals and companies from different fields, highlighting how the appreciation of art, design, and luxury can bring about groundbreaking projects that inspire and captivate audiences.

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