MELT Middle East Once Again Creates A Splash In The Region With Jason Momoa
Wondering how Jason Momoa ended up on a paddle board heading to Abu Dhabi, just as Kevin was bidding farewell with Ma’salama? The celebrity recruiters behind these global campaigns are none other than MELT Mid East, who are working behind the scenes for some of the most memorable campaigns in the Middle East.
Headquartered in Dubai, MELT Mid East has been shaking up Middle East’s celebrity entertainment scene since 2021. As a joint venture between Steve Harvey Global and OWS Capital, MELT bridges the gap between the East and the West, working closely with incredible local partners to significantly boost the ROI of destinations through tourism and marketing.
Following the success of last year’s campaign with Kevin Hart, the team has filled the new open vacancy with none other than Jason Momoa, renowned for his roles in Aquaman and Game of Thrones – creating quite a ripple worldwide. With expertise in talent procurement, talent management, project management and facilitation, business structure, and implementation, MELT Mid East is the go-to-choice for bringing the hottest celebrities to the region.
Oweis Zahran, CEO, emphasizes, “MELT Mid East believes that sprinkling celebrity dust atop any endeavour garners more attention, and eventually builds more meaningful relationships that bridge the gap between the East and the West. We continuously bring the right type of fame to this region, enabling them to experience Abu Dhabi and take back the message that Abu Dhabi is the most exciting place to be!”
The upcoming third edition of Steve Harvey Golf Classic this coming October, 2023 is just one of the many celebrity-driven events MELT Mid East has launched in the UAE. All of which are built on a central ethos of improving misconceptions about the MENA region in the West, while building bridges between people.
MELT Mid East is the ultimate celebrity matchmaker in the region, committed to bringing more A-listers to Abu Dhabi to showcase the city’s opportunities and maximize their full potential.
Last Updated on 2 years by News Desk 2
