Gordon Brothers’ acquisition of Telefunken will boost the brand’s growth

Licensee partnership to be expanded internationally

Gordon Brothers, the global advisory and investment firm, has acquired the global consumer electronics brand Telefunken.

Based in Frankfurt, Germany, Telefunken is one of the leading names in the electronics sector with a diverse portfolio of products ranging from video, e-mobility, domestic appliances and audio.

Headquartered in Boston, United States, Gordon Brothers will invest in Telefunken to drive further brand growth within its existing product categories and bring Telefunken products to a younger consumer segment.

Gordon Brothers will focus on partnering with Telefunken’s current licensees and expanding the licensee portfolio internationally by leveraging the firm’s relationships so the brand can continue to reach consumers globally.

The acquisition expands Gordon Brothers’ current portfolio of home and lifestyle brands to include consumer electronics, a vertical in which the global brands business has deep experience and expertise.

Telefunken was founded in Berlin in 1903.

Success with Polaroid

Gordon Brothers previously revitalised Polaroid and helped the iconic consumer electronics brand find new life after acquiring it out of bankruptcy, transforming Polaroid into a licensing platform and making it relevant to consumers.

Frank Morton, Chief Investment Officer of Gordon Brothers, said: “We are honoured to continue the incredible legacy Telefunken started in 1903 and grow the brand with current and new partners.

“Telefunken has expansion opportunities and is well positioned to benefit from global industry growth within the consumer electronics, appliance and e-bikes markets.”

Gordon Brothers has been investing in, repositioning, and growing some of the world’s most iconic brands since 2003.

As owners of several brands, including Laura Ashley and Nicole Miller, the firm prioritises expanding licensees and franchisees to bolster their e-commerce presence and develop more strategic wholesale and retail relationships.

Gordon Brothers brings a powerful combination of expertise and capital to clients, developing customised solutions on an integrated or standalone basis across four service areas: valuations, dispositions, financing and investment.

Telefunken is a leader in electronic communication and a global player in consumer electronics within audio, video, TV and information technology, industrial applications with data transfer, mobile communication, security, and solar technology.

Last Updated on 1 year by Arnold Pinto