Luxury French Perfume, Maison Origine, Selects Dubai as Destination for Global Launch
In a testament to Dubai’s burgeoning reputation as a global nexus of luxury and innovation, Maison Origine, has chosen Dubai for its highly anticipated global launch through BinSulaiman Group – OBS. Recognising Dubai’s unique blend of rich cultural heritage and ultramodern cosmopolitan flair, Maison Origine believes the city embodies the essence of its new fragrance. Home to the world’s most opulent architecture, exotic bazaars, and a populace with discerning tastes, Dubai stands as an emblem of elegance, making it the ideal backdrop for introducing Maison Origine’s olfactory masterpieces to the world.
Born in the city of love, Paris, and firmly rooted in its French heritage of perfumery, Maison Origine seeks to capture love’s capricious nature that everyone in the world yearns to experience. Tender, fiery, and sensational, Maison Origine embodies the mystery of love in each fragrance. Ranging from classic to contemporary, every scent tells a story and pays homage to the magnificence of the past and the grandeur of the present.
In a strategic move to amplify its presence across global markets, Maison Origine has partnered with BinSulaiman Group – OBS, recently awarded the fastest growing company of the year 2023, as its exclusive global distribution partner. This decision stems from BinSulaiman Group – OBS’s unparalleled expertise in navigating diverse markets, its robust distribution networks, and its history of successfully launching global luxury and artisanal fragrance brands to a diverse range of consumer audiences. What sets BinSulaiman Group – OBS apart, is not only its expansive reach, but also its meticulous attention to preserving brand integrity. Their unique ability to tailor marketing strategies for different cultures, combined with their proficiency in supply chain optimization, has solidified their reputation as a distributor par excellence. For Maison Origine, this partnership marks the beginning of a symbiotic relationship poised to elevate its global standing and cater to the discerning needs of luxury consumers worldwide.
“BinSulaiman Group – OBS is committed to nurturing the development of luxury, artistic and contemporary brands through selected distribution channels such as Scentitude. It gives us great pride to be chosen as the exclusive Global distributor for Maison Origine. Maison Origine’s is now available in all of our Scentitude boutiques and our online store ahead of its official launch with other luxury retailers in the region.” explained Abdulla Darwish, Group Chief Executive Officer, BinSulaiman Group – OBS.
Maison Origine’s representative expresses delight in the partnership as they comment, “It gives us great pleasure to choose Dubai as the destination city for the global launch of Maison Origine with BinSulaiman Group – OBS. We chose this city because it has become a center for luxury, and we wanted to share our fragrances with the people here who share our joie de vivre. We invite everyone to discover our new collection and start an olfactory journey full of powerful yet delicate scents that make up the collection.”
Maison Origine invites fragrance connoisseurs on a luxurious sensory journey, each masterful blend is an ode to different facets of love and transports you to the diverse and luminous Arrondissements of Paris. The Maison Origine range is available in the UAE at all Scentitude Stores and online at https://scentitude.com/collections/maison-origine.
Last Updated on 10 months by News Desk 1
