Audi strengthens and expands product portfolio
Automaker posted a solid fiscal year in 2023
Audi, the renowned automotive giant, has marked a significant achievement in its fiscal year 2023 amidst challenging economic landscapes. Led by CEO Gernot Döllner and CFO Jürgen Rittersberger, the company has reported remarkable financial growth and strategic advancements.
Audi showcases robust financial health, with revenues soaring to €69.9 billion and an operating profit of €6.3 billion, underscoring its resilience in technological evolution and heightened market competition.
Addressing a global media conference, Döllner said: “We are positioning ourselves economically, technologically, and strategically for the future.” He introduced the innovative Audi Q6 e-tron as a testament to the automaker’s commitment to electric mobility.
The Audi Q6 e-tron unveiling signifies a leap in electric vehicle technology, paving the way for product launches to redefine the automotive landscape.
20+ new models
With over 20 new models slated for release in 2024 and 2025, Audi aims to fortify and diversify its product offerings, solidifying its position as a leader in the automotive industry.
Audi witnessed substantial delivery growth across all core regions, with Europe, China, and North America emerging as key markets.
The company’s proactive regional strategies, including tailored offerings for the Chinese market through the Audi FAW NEV Company Ltd., underscore its commitment to long-term competitiveness and market relevance.
Moreover, Audi’s steadfast focus on electric mobility has yielded promising results, with a significant uptick in deliveries of fully electric vehicles in 2023.
Bolstered by the success of models like the Audi Q4 e-tron and Audi Q3 series, the company is spearheading the transition towards fully networked premium electric mobility, setting new standards in efficiency and design.
In pole position
Financially, Audi’s solid operating profit and stable operating margin position it favourably for future endeavours.
Despite challenges such as raw material hedging transactions, the company remains resilient, with plans to reward its employees for their dedication and contribution to its success.
Looking ahead to the fiscal year 2024, Audi remains cautiously optimistic, anticipating continued growth amidst a dynamic economic landscape. With a focus on agility and innovation, the company aims to navigate market uncertainties while sustaining its commitment to profitability and excellence in product development.
As Audi embarks on its journey into the future, guided by the ethos of ‘Vorsprung durch Technik’ (Advancement through Technology), it reaffirms its position as a trailblazer in the automotive industry, poised to shape the future of mobility through innovation and excellence.
Featured image: (L-R) Gernot Döllner, Chairman of the Board of Management and Jürgen Rittersberger, Member of the Board of Management for Finance, Legal Affairs and IT. Credit: Audi
