Mastercard partners with Esports World Cup 2024
The event is being held in Riyadh
Mastercard is the official partner of the Esports World Cup (EWC), hosted by the Esports World Cup Foundation (EWCF) from July 4 to August 24, 2024, in Riyadh, Saudi Arabia.
This collaboration marks a significant milestone for the global gaming community and underscores Saudi Arabia’s rising position in esports.
Saudi Arabia’s Public Investment Fund funds the EWCF.
Mastercard’s partnership aims to elevate the digital experience at EWC 2024, promising attendees an immersive journey filled with memorable moments and thrilling competitions.
With a dedicated focus on enhancing accessibility and enjoyment, Mastercard integrates digital payment solutions and offers participants opportunities to win prizes through various competitive challenges.
In addition to sponsoring the event, Mastercard hosts a booth within the Esports Arena, featuring interactive activations and meet-and-greet sessions with Saudi esports stars and gaming personalities. Mastercard also engages visitors with innovative gameplay experiences, including a unique team-based challenge titled ‘Gen Blend’ to promote participant collaboration and camaraderie.
Mohammed Al Nimer, Sales Director of the Esports World Cup Foundation, said: “Mastercard’s sponsorship represents a pivotal moment for EWC, aligning perfectly with Saudi Vision 2030’s emphasis on digital innovation and cultural diversity.
“We are excited to welcome gamers, tech enthusiasts, and industry leaders from around the world to Riyadh, showcasing Saudi Arabia’s vibrant gaming landscape.”
Maria Medvedeva, Country Manager for Saudi Arabia & Bahrain at Mastercard, highlighted the company’s commitment to fostering Saudi Arabia’s gaming ecosystem.
“With Saudi Arabia boasting a rich pool of talented gamers, Mastercard is proud to support the country’s esports industry in line with Vision 2030 and collaboration with the Saudi Esports Federation (SEF),” she stated.
“Our partnership with SEF underscores our dedication to nurturing a robust gaming community in the country.”
The Esports World Cup is an ideal platform for the Public Investment Fund to showcase Saudi Arabia’s rapid growth in the esports sector and emphasise the Arabian Gulf country’s role as a digital leader in the Middle East.
Featured image: Mastercard’s partnership aims to elevate the digital experience at EWC 2024. Credit: EWCF
