Datapath and Mindstec Distribution unveil demo facility
January 12, 2025
Business Saudi Arabia

Datapath and Mindstec Distribution unveil Aetria demo facility in Riyadh

Facility features complete Aetria solution

Derby, UK-headquartered Datapath – a global leader in computer graphics, video capture and digital display technology – and Dubai-based Mindstec Distribution have unveiled a new state-of-the-art Aetria integrated control room demo facility in Riyadh, Saudi Arabia.

Following the recent launch of Mindstec’s experience centre in the Saudi capital, the new facility represents a significant leap forward in showcasing and training on advanced control room video management technology. It is a testament to the growing demand for sophisticated audiovisual solutions in the Middle East.

The demo facility fully has the latest audiovisual (AV) technology and features Datapath’s comprehensive Aetria solution kit.

Engineered for the most demanding and intricate applications, Aetria simplifies operations for both system integrators and control room operators.

Its intuitive user interface and software are designed to let operators concentrate on their primary tasks without getting bogged down by technical complexities. This enhances their efficiency and focus, which is crucial in high-stakes environments.

For system integrators, Aetria offers the flexibility to design and implement optimal control room solutions effortlessly. The system provides a structured approach with seamless integration options, streamlining the deployment process.

Datapath
Datapath team at InfoComm Asia 2024 in Bangkok, Thailand. Credit: Datapath

Moreover, Aetria centralises the management of all connectivity, including workstations, video walls, sources, layouts, and templates, within a single interface. This unified approach reflects the ideal setup for modern control rooms.

Exceptional video management

Designed to replicate a real-world control room environment, the new Aetria demo facility allows visitors to experience the full capabilities of the Aetria system, which is reputed for its exceptional video management capabilities.

Steve Simpson, Regional Sales Manager (Middle East) for Datapath, said: “The advantages of utilising Aetria in a control room environment are manifold. However, experiencing the technology firsthand is crucial to grasp its capabilities truly. Our highly adaptable demo system allows us to tailor the setup to suit the specific needs of various vertical markets, including cybersecurity, transport management, oil and gas, and defence facilities.”

The new facility also serves as a hub for training, with Datapath offering AVIXA-accredited sessions designed to enhance users’ proficiency with their solutions.

Simpson added: “With this fantastic facility in Saudi Arabia, we can now offer comprehensive training sessions for Mindstec’s customers. Furthermore, it provides an excellent opportunity to showcase a fully operational system to prospective clients.”

Focussing on the newly unveiled Mindstec experience centre in Riyadh, Vivek Mishra, Vice President at Mindstec, stated: “This facility marks a significant milestone for Mindstec. With our esteemed partners like Datapath, we are excited to offer our customers new experiences and a deeper technical understanding.”

Mishra added, “In today’s world, control rooms are increasingly complex, managing larger volumes of video data. Having Datapath’s Aetria facility integrated into our experience centre is a valuable asset. It allows us to demonstrate the technology’s benefits in real-time, showcasing its efficacy in managing and optimising control room operations.”

Mindstec Distribution specialises in the distribution of high-end AV products and is Datapath’s Middle East distribution partner.  

Featured image: The new Aetria demo facility in Riyadh replicates a real-world video management control room environment. Credit: Datapath

Dan Ngiam

Dan Ngiam

Based in Singapore, Dan Ngiam is a highly accomplished journalist, with diverse experience in the luxury industry, ranging from high-end watches to jewellery. He also reports extensively on the fintech and medical sectors. Write to: news@menews247.com

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