Royal Furniture unveils a first-of-its-kind concept store in the UAE
In a strategic move to tap into the rapidly developing real estate segment and home furniture requirements in Ajman, Royal Furniture, the region’s leading one-stop brand for everything in furniture, unveiled its largest concept store in the UAE. Located in Jurf, Ajman, the plush new store will offer an extensive range of furniture and home décor to suit every taste and need.
With its latest store, the brand is set to position itself a notch higher with customised features emphasising making every piece of furniture a blend of personal taste and premium quality. Starting with the base item, the store will help customers choose the size, fabric, and colour to design pieces reflecting customer taste and Royal Furniture’s superior craftsmanship. This unique confluence of a maker-buyer team is a significant milestone in the home décor industry, marking Royal Furniture’s commitment to curating innovative design experiences.
Speaking of the launch Sulin Sugathan, President and Director of Retail at Royal Furniture said, “This new store represents our unwavering commitment to meeting every customer’s unique needs. At Royal Furniture, we take immense pride in being one of the region’s largest furniture manufacturers. Our ability to craft anything our customers envision allows us to touch every aspect of your home, all while offering exceptional value. This store is a testament to our dedication to providing high-quality, affordable furniture that fits perfectly into any lifestyle.”
The store launch aligns with the brand’s broader strategy to extend its reach and cater to the evolving needs of its customers in key regions. Its presence in Ajman aims to tap into the expanding market and meet the rising demand for high-quality, customisable furniture. Having begun its journey in Ajman in 1991, Royal Furniture has established a strong relationship with the community, and the location profoundly resonates with the brand’s values and history. The store offers complete home solutions, from smart home setups to personalised spaces like home theatres and customised walk-in-closets. Royal Furniture has also designed and fitted the store fixtures, lighting, and partitions, making it an authentic and integrated brand experience.
Royal Furniture has ushered in new ways to envision living spaces by redefining the home furnishing landscape and facilitating customisation that mirrors customers’ unique personalities and aspirations. Featuring several key product lines, with sofas, beds, and mattresses in focus, Royal Furniture’s ‘Made for You’ service will allow customers to personalise their furniture based on colour, fabric, and size for effortless home decor. The beds and mattresses, known for high quality and comfort, will be showcased as part of the brand’s core offerings, reinforcing its commitment to providing the best home furnishings.
The new Royal Furniture Concept Store offers a journey beyond home furnishing towards creating spaces and fostering a sense of belonging to their envisioned living spaces. The new Concept Store welcomes its customers with a special introductory launch of 30% off on all products for a limited period.
Last Updated on 3 months by News Desk 1
