| PETRONAS Lubricants International (PLI), the global division of PETRONAS responsible for manufacturing and marketing lubricants and functional fluids, has announced a new partnership with Goodyear Italia, a leading tire manufacturer. This collaboration aims to supply high-quality fluids and lubricants to Goodyear’s SuperService dealer network, which boasts over 330 locations across Italy and is renowned for tire maintenance and innovation. |
| Under this agreement, the SuperService network will enhance its maintenance and oil replacement services by incorporating PLI’s range of lubricants. This move strengthens the network’s multi-service approach, allowing SuperService centers to offer PETRONAS Syntium products for light vehicles, Urania Green for heavy-duty vehicles, and PETRONAS Tutela OM for transmissions and coolants for both light and heavy-duty vehicles. These products exemplify PLI’s commitment to technology and innovation, ensuring optimal performance while reducing environmental impact. |
| Notably, the PETRONAS Syntium range will be supplied in PLI’s eco-friendly Bag-in-Box (BIB) packaging. Made from 100% recyclable cardboard, the packaging is UN-certified and meets all transport regulations for hazardous goods, underscoring the company’s dedication to sustainability. |
| In addition to product supply, PLI will provide professional training to SuperService technicians. This includes a foundational course on lubricants to deepen their product knowledge and applications. Technicians will also have the opportunity to visit PLI’s facilities in Villastellone and the Global Research & Technology Center in Santena. These visits aim to educate them on the oil production process and the extensive research and development efforts that go into each product. |
| The partnership was officially launched during the SuperService Convention organized by Goodyear, held in Sardinia from September 27 to 29. The event served as a platform for discussing the evolving automotive market and future challenges. |
| “We are delighted to collaborate with such a prestigious partner as Goodyear Tires,” said Ciro Lupo, Business Head for Italy & Africa at PLI. “This partnership allows us to offer our high-quality lubricants through a widespread distribution network across Italy, strengthening our presence in the Italian market and contributing to the industry’s growth and innovation.” |
| Marco Prosdocimi, Retail Director of Goodyear Tires Italia, added, “We chose PETRONAS Lubricants International as our partner for the SuperService network because they share our multi-service approach and provide high-quality products that enhance the performance of all types of vehicles.” |
| The partnership between PLI and Goodyear Italia signifies a mutual commitment to innovation, quality, and customer satisfaction, aiming to elevate performance standards in the automotive industry. |
