JETOUR recently collaborated with acclaimed electronic music artist Alan Walker to produce the brand’s new theme song titled ‘Forever Young,’ combining JETOUR’s ‘Travel+’ philosophy with Alan Walker’s distinctive musical style.
During the composition process, Alan Walker noted that JETOUR’s ‘Travel+’ philosophy was a major source of inspiration for the song ‘Forever Young. Musically, ‘Forever Young’ features the signature beats from Alan Walker, which consistently produce a lively and captivating ambiance, perfectly complementing the powerful lyrics and promoting the feeling of exploration that JETOUR embodies.
JETOUR hopes that ‘Forever Young’ will serve as the ideal soundtrack for the daily adventures of its customers. More importantly, the brand demonstrates its commitment to travellers beyond simply providing vehicles by establishing lasting relationships. In line with this vision, they introduced the ‘Traveller’ community to global users, allowing them to share experiences and receive exclusive benefits.
Mr. Ke Chuandeng, Vice President of JETOUR Auto of JETOUR, commented on the collaboration, stating, “This collaboration strongly reflects the UAE’s increasing prominence as a global centre of culture and technology, where creativity and innovation come together to inspire ground-breaking partnerships. This is further in line with JETOUR’s impressive developments in the global market, which are made clear by the company’s extensive global footprint—featuring more than 2,000 sales and service networks spread across 65 countries. Together, JETOUR and Alan Walker hope to inspire travellers in the UAE and beyond to embark on unforgettable journeys that celebrate the thrill of adventure and the timeless spirit of being ‘Forever Young.’”
By embracing the spirit of exploration and encouraging a positive outlook on life, this new track will celebrate the JETOUR brand’s mission and values. In addition to improving customers’ travel experiences, JETOUR’s continued pursuit of excellence solidifies its position as a leader in the dynamic automotive market.
