In a fiercely competitive market, communications service providers (CSPs) must be nimbler than ever to earn customer loyalty. As part of its digital transformation strategy, Gamma Communications plc (“Gamma”), a leading technology-based provider of communication services across Europe, choseCSG® (NASDAQ: CSGS) to strengthen its customer experience. This collaboration will allow Gamma the agility to quickly bring new products to market and adapt in real-time to meet consumer needs, enabling greater loyalty and growth.
“Our mission is to offer simple, intuitive experiences in an era of increasing complexity,” said Colin Lees, chief technology officer, Gamma. “Our channel partners and enterprise customers are at the heart of our business, so we relish the opportunity to serve them better with greater efficiency, speed and flexibility. With CSG’s solutions, we can respond to market needs quickly to bring our customers and partners the right offering at the right time, in the channels that work best for them.”
CSG’s industry-leading configure, price, quote (CPQ) platform will help Gamma adapt more quickly to market needs, offer more personalised solutions for its business customers and enable a more seamless self-service user experience. These improvements to Gamma’s portal will simplify integration with standardised APIs and give its customers easier access to a broader set of products. In turn, Gamma can keep happier, more loyal channel partners and enterprise customers, driving faster business growth to enable future innovation.
“As the pace of innovation increases, customer expectations rise and complexity grows,” said Sean Casey, senior vice president, product management, CSG. “That’s why CSPs must put the customer at the heart of their decision-making and invest in nimble, integrated systems that allow them to bring products to market faster, pivot in real-time and unlock a deeper level of personalisation. As a customer-centric business, Gamma was already ahead of the curve. We are proud to have earned Gamma’s trust to usher in a new era of innovation, profitability and long-term customer trust.”
Read Appledore Research’s latest report on the need for telco-specific CPQ solutions, and learn more about the impact of CSG Quote & Order for global industry innovators, from Telenor Denmark to One NZ.
