- ZEEKR UAE, the global premium electric vehicle brand presented by AW Rostamani Group in the UAE,proudly concluded its successful partnership as the official automotive partner of the Mubadala Abu Dhabi Open 2025. The prestigious WTA 500 tournament, held from February 1-8, 2025, at Zayed Sports City, showcased an exciting week of tennis, with ZEEKR playing a pivotal role in elevating the tournament experience.
The 2025 Mubadala Abu Dhabi Open brought together an elite roster of top-ranked female players, including defending champion Elena Rybakina and Tunisian star Ons Jabeur. Olympic gold medalist Belinda Bencic claimed the singles title with a (4–6, 6–1, 6–1) win over Ashlyn Krueger, while Jeļena Ostapenko and Ellen Perez triumphed in the doubles category, defeating Kristina Mladenovic and Zhang Shuai (6–2, 6–1) in a commanding performance. The champions’ resilience, power, and precision mirrored the qualities embodied by ZEEKR’s premium electric vehicle lineup.
ZEEKR showcased its innovative ZEEKR 001 and ZEEKR X models, giving fans an up-close look at the brand’s cutting-edge technology and design. ZEEKR also provided VIP transportation for players, delivering a seamless blend of sustainable luxury and high-performance mobility throughout the tournament.
Roberto Colucci, Director of EVs at AW Rostamani Group, reflected on the success of the partnership: “ZEEKR UAE is proud to have been at the heart of such an iconic sporting event. This partnership reflects our shared values of performance, precision, and endurance—qualities that define both elite athletes and ZEEKR’s premium EVs. This collaboration allowed us to connect with a wider audience and contribute to the UAE’s National Sports Strategy 2031 by promoting innovation in sustainable mobility.”
Cannon Wang, Managing Director of Middle East & Africa at ZEEKR, added: “At ZEEKR, we see a natural synergy between our high-performance premium electric vehicles and the precision, skill, and excitement of world-class sports such as tennis. As the proud main automotive partner of the Mubadala Abu Dhabi Open, we are honored to help reinforce the UAE’s position on the global events map. This partnership reflects our shared spirit of innovation and excellence, inspiring fans and athletes to embrace a new era of performance-driven, sustainable mobility.”
Nigel Gupta, Director of Tennis Events at IMG, said: “We are thrilled to have partnered with ZEEKR UAE for the 2025 Mubadala Abu Dhabi Open. Their commitment to innovation, performance, and sustainability aligns perfectly with the values of our tournament. The seamless integration of ZEEKR’s premium electric vehicles enhanced the overall experience for players and fans alike, adding a new level of luxury and sustainability to the event. We look forward to continuing this collaboration and driving the future of sports and mobility together.”
ZEEKR’s activation zones within the expanded Tennis Village attracted thousands of visitors through interactive brand experiences, exclusive test drives, and engaging showcases. Fans had the unique opportunity to explore ZEEKR’s latest innovations while enjoying live entertainment, family-friendly activities, and immersive sponsor activations.
As ZEEKR accelerates its expansion in the UAE, this successful collaboration underscores its dedication to redefining sustainable mobility through strategic partnerships and innovative brand experiences. With a commitment to performance, luxury, and cutting-edge technology, ZEEKR continues to drive the future of electric mobility in the region.
