ZEEKR and AW Rostamani Group Champion Innovation and Sustainability

ZEEKR, the premium electric mobility brand, and AW Rostamani Group (AWR), a trailblazer in automotive innovation, joined forces to make the annual American University of Sharjah (AUS) Alumni Reunion a night to remember. Held on January 18 and graced by the esteemed presence of Her Excellency Sheikha Bodour bint Sultan Al Qasimi, President of AUS, the event became a shining celebration of sustainability, innovation and community.

The highlight of the evening was the “Best Sustainable Idea of the Year” competition by ZEEKR and AW Rostamani Group, a bold initiative inviting AUS alumni to unleash their creativity and present innovative business models for a greener, more sustainable future. Amidst excitement and anticipation, the winner Sara Llalla, an alumna from the AUS College of Architecture, Art and Design, was awarded a ZEEKR X, the brand’s cutting-edge compact electric SUV renowned for its futuristic design and advanced technology.

This initiative further aligns with the UAE’s Vision 2031, emphasising sustainability, innovation, and a diversified economy driven by cutting-edge technology. By collaborating with forward-thinking entities like AUS, ZEEKR is proud to contribute to the nation’s ambition of becoming a global leader in smart and sustainable mobility.

Towards the end of the event, ZEEKR was honoured as a Smart Mobility Partner. This recognition, bestowed by AUS — recognized by the 2025 QS World University Rankings as the UAE’s top university in environmental sustainability, highlighted ZEEKR’s ongoing commitment to inspiring change, driving innovation, and empowering the brightest minds to lead more sustainable lifestyles.

Roberto Colucci, Director of Electric Mobility at ZEEKR AWR, also stated: “At AW Rostamani Group, we are committed to embracing sustainability initiatives that contribute to a greener future. Partnering with American University of Sharjah reflects our belief in supporting exceptional talent and empowering the next generation to drive positive change. Awarding the ZEEKR X is a testament to this support, recognizing innovative ideas and solutions while reinforcing the importance of sustainable transportation. Through collaborations like this, we aim to inspire innovation and nurture forward-thinking ideas that shape a more sustainable tomorrow.”

Cannon Wang, Regional Managing Director, ZEEKR Middle East & Africa, commented: “At ZEEKR, our mission goes beyond delivering premium electric vehicles — it’s about fostering a culture of innovation and sustainability that drives meaningful change. By collaborating with institutions like the American University of Sharjah and our partners AW Rostamani Group, we are empowering bright minds to reimagine what’s possible for a greener, smarter future.

Together, we are driving impactful initiatives that not only align with the UAE’s Vision 2031 but also inspire communities to embrace sustainable lifestyles through smart and forward-thinking mobility solutions.”

Dr. Tod Laursen, Chancellor of AUS, remarked: “At AUS, we are deeply committed to fostering innovation and sustainability, values that are integral to shaping a brighter future. Collaborations like this with ZEEKR and AW Rostamani Group are powerful reminders of what can be achieved when forward-thinking organizations and our talented alumni come together to inspire meaningful change. We congratulate the winner for her innovative idea, which exemplifies the creative mindset that defines the AUS community’s contributions to a sustainable future.”

AW Rostamani Group and ZEEKR continue to champion forward-thinking solutions for a greener future. From embracing innovative technologies and responsible operational practices to supporting community-based environmental initiatives, ZEEKR is committed to meeting the evolving needs of customers and communities through smart mobility.

Last Updated on 8 hours by News Desk 1