Al Masaood Group, a leading Abu Dhabi conglomerate, has signed a strategic agreement with ADNOC Distribution, the UAE’s largest fuel and convenience retailer, expanding their collaboration for the supply of lubricants to Al Masaood’s service centres. The agreement extends across Al Masaood’s key verticals, including its automotive and industrial divisions, solidifying the long-standing relationship between the two companies.
ADNOC Voyager, produced in the UAE and marketed by ADNOC Distribution in 46 countries, is the UAE’s best-selling lubricant brand. With its extensive product range, ADNOC Distribution is uniquely positioned to meet the diverse and evolving needs of Al Masaood’s automotive and industrial businesses.
This collaboration aligns with Al Masaood’s commitment to supporting the local market and economy while strengthening its In-Country Value (ICV) contribution. By formalising this partnership, Al Masaood also continues to commit to the ‘Make It in The Emirates’ initiative, leveraging local manufacturing capabilities to drive sustainable growth.
Hani El Tannir, CEO, Al Masaood Group Industrial, said: “We are proud to reaffirm our commitment to the national economy through this significant agreement with ADNOC Distribution. This partnership helps us to reinforce our strategic objectives across all our divisions and companies. This collaboration not only emphasises our shared values of operational excellence but also strengthens our long-standing relationship, paving the way for future opportunities and growth.”
Eng. Saber Mohammed Al Ammari, Vice President of Lubricant, Base Oil & Specialties at ADNOC Distribution, said: “We are pleased to supply our high-performance, UAE-made ADNOC Voyager lubricants to Al Masaood Group, building on our two companies’ longstanding commercial relationship. This deal reinforces our role as a trusted partner in the advancement of the country’s industrial and automotive sectors, supporting the UAE’s economic diversification and growth.”
Al Masaood has built decades-long alliances with key national entities, and ADNOC Distribution remains a trusted and integral partner along its growth and innovation journey.
By forging strong national partnerships, Al Masaood continues to reinforce its position as a key player in the UAE’s automotive and industrial sectors and reaffirms its commitment to the country’s economic and industrial advancement.
