United Diesel, a member of Al Rostamani Group which was founded by Abdulla Hassan Al Rostamani in the early 1950s, in strategic partnership with Daewoo Trucks, launched the all-new Daewoo Maximus and Dexen trucks at a launch event held at the Connect Conference Center (C3), Expo City Dubai.
The launch marked a significant milestone in the UAE’s commercial vehicle sector, attracting key stakeholders from across the construction, transportation, logistics, and waste management industries.
The event showcased Daewoo’s latest innovations in heavy- and medium-duty commercial vehicles, reinforcing the brand’s long-standing presence and commitment to the UAE market.
The event was attended by high-profile dignitaries and industry leaders, including
- Mr. Lee Beom Chan, Consul General of the Republic of Korea in Dubai
- Mr. Kim Bang-shin, Chief Executive Officer of Daewoo Trucks
- Mr. Mazen Dalati, Chief Executive Officer of Al Rostamani Group
- Mr. David Sawiras, General Manager of United Diesel
Together, their presence demonstrated the strength of UAE–Korea industrial collaboration and the critical role that the Maximus and Dexen trucks will play in shaping the future of the region’s logistics and infrastructure sectors.
Mr Mazen Dalati, Chief Executive Officer of Al Rostamani Group, commented:
“At Al Rostamani Group, we are proud of our long-standing partnership with Daewoo Trucks, South Korea’s leading commercial vehicle brand, which continues to shape the future of mobility in the UAE.
The launch of these trucks goes beyond the introduction of new models. It reflects our shared commitment – together with Daewoo Trucks and United Diesel – to delivering innovation, reliability, and long-term value to our customers.
This event highlights the strength of UAE–Korea industrial collaboration and reinforces our continued focus on supporting the region’s infrastructure, logistics, and transportation sectors through advanced, purpose-built solutions.”
Mr Kim Bang-shin, Chief Executive Officer of Daewoo Trucks, said:
“Today marks a proud milestone for Daewoo Trucks as we introduce the Maximus and Dexen models in Dubai – a region where we have built a legacy of trust over the past two decades.
“These new models represent our ongoing commitment to innovation, customer needs, and the evolving future of transportation in the UAE and beyond. With Maximus and Dexen, we’re introducing smarter, safer and more efficient solutions that are engineered to perform across the toughest terrain.”
Mr David Sawiras, General Manager of United Diesel, added:
“The launch of Maximus and Dexen reflects the shared vision between United Diesel and Daewoo Trucks to deliver high-performance commercial vehicles tailored to the region’s operational demands.
Building on the legacy of the trusted Novus model, these new trucks set a benchmark in comfort, capability, and cost-efficiency. We are proud to support this innovation through United Diesel’s strong after-sales network and deep local expertise.”
Built For The Future: What’s New
The event, organised by United Diesel, offered guests an exclusive opportunity to experience the power and innovation behind the new trucks: Maximus, Daewoo’s next-generation heavy-duty model, and Dexen, the brand’s first medium-duty truck introduced to the region.
Both models are engineered to exceed expectations in challenging operational environments, offering unmatched performance, comfort, and reliability.
The Daewoo Maximus has been designed around four core pillars:
- A fully digitised ergonomic cockpit
- An advanced safety system with a fully floating air-suspended cab
- A 440HP HD Infracore Euro 5 engine
- Access to United Diesel’s seven service centres across the UAE, providing advanced diagnostics and comprehensive after-sales support
Two configurations were introduced:
- 4×2 Prime Mover (up to 60T GCW), designed for efficient long-distance transport
- 6×4 Prime Mover (up to 100T GCW), built for high-capacity construction and industrial operations
Daewoo’s legacy in the UAE spans more than two decades, with the Novus model recognised for its durability and cost-efficiency. The launch of Maximus and Dexen represents the next chapter in the enduring partnership between United Diesel and Al Rostamani Group.
Daewoo Trucks: A Glimpse Into The Future
The event also previewed Daewoo’s upcoming innovations for the UAE market.
This included GIXEN, Daewoo’s first electric truck, a light-duty EV featuring a multi-speed transmission motor, extended driving range, and class-leading mileage per charge. GIXEN aligns with the UAE’s sustainability vision and carbon reduction goals.
Also showcased was Daewoo’s future range of autonomous trucks, which will incorporate advanced features such as lane-keeping assist, adaptive cruise control, intelligent lane changing, and stop-and-go traffic management. These technologies aim to improve safety and reduce driver fatigue across long hauls. In addition, Daewoo presented its H2ICE heavy-duty trucks, powered by hydrogen combustion engines. These 11-litre vehicles deliver diesel-equivalent performance with zero CO₂ emissions and offer a range of over 500 kilometres per charge.
Following successful trials, Daewoo plans to roll out a full line-up of hydrogen-powered vehicles in the UAE once the necessary infrastructure is established in line with the country’s decarbonisation initiatives.
