Hyatt recently announced the appointment of Briana Swift as Regional Vice President (RVP) of Development for the Kingdom of Saudi Arabia.
Briana, previously Regional Vice President of Development for Northern Europe, will relocate to Riyadh where she will lead development efforts in Saudi Arabia – a key growth market for Hyatt, which is set to triple its portfolio across the country by 2030.
Briana joined Hyatt in February 2017 as Manager of Acquisitions and Development across Europe, Africa and the Middle East (EAME). Over the last eight years, she has played a pivotal role in overseeing the growth of Hyatt’s brands across Europe, introducing JdV by Hyatt to Europe and overseeing several brand entries to the Greek Islands and Malta. In her latest role as RVP Development Northern Europe, she signed Hyatt’s re-entry into Hamburg with Hyatt Centric Altstadt Hamburg and the debut of the JdV by Hyatt brand to Sweden among others. In her new position as RVP for the Kingdom of Saudi Arabia, Briana will be responsible for leading the group’s growth efforts across the country’s primary destinations and upcoming developments.
“I am honored to take on this leading role for Hyatt in the Kingdom of Saudi Arabia and to be part of our exciting growth in this transformative market,” said Briana Swift, RVP Development Saudi Arabia. “With incredible projects already underway, I look forward to working closely with our local partners to expand Hyatt’s diverse portfolio and deliver world-class hospitality experiences.”
With projects such as Hyatt Place AlUla, Grand Hyatt The Red Sea, and Miraval The Red Sea already lined up, Briana and the team will continue to collaborate with local partners to further expand Hyatt’s diverse portfolio of brands in the region.
“Briana Swift has been instrumental in Hyatt’s portfolio expansion across Northern Europe, and I am thrilled to see her spearhead our development efforts and initiatives going forward in Saudi Arabia,” stated Felicity Black-Roberts, Senior Vice President of Development. “During this pivotal period of rapid and exciting regional growth, Briana brings a wealth of experience that will enable us to further expand our presence and foster valued relationships with local stakeholders across the Kingdom.”
This appointment, which plays a key role in Hyatt’s expansion plans in the Middle East and Africa (MEA) region, follows that of Stephen Ansell last year as Hyatt’s Managing Director for MEA, also based in Riyadh.
