Rubicon Exotic, renowned for infusing every sip with the vibrant taste of the tropics, has unveiled its latest innovation: Rubicon Kids — a delicious new juice range crafted especially for children, combining exotic flavours with nourishing goodness and no added sugar.
This 100% juice drink range is packed with real fruit juice and fortified with vitamin C, offering a healthier, more flavourful alternative for parents seeking better beverage choices for their children. With no artificial sweeteners or preservatives, Rubicon Kids delivers honest nutrition in every drop.
The lineup features three playful and tropical blends tailored to younger palates: Mango & Apple, Pineapple & Coconut, and Tropical Fruit. Thoughtfully packaged for convenience, they’re perfect for lunchboxes, school bags, or a refreshing break after playtime.
“We wanted to create something children would genuinely enjoy, and parents could trust,” said Jose Jacob, Commercial Director / CEO AMEA at Rubicon. “Many kids’ drinks on the market are loaded with sugar or artificial ingredients. Our aim was to offer a clean, vibrant, and naturally delicious alternative — real juice, real flavour, nothing else.”
Long celebrated for bold, global flavours, Rubicon’s expansion into the kids’ segment is a natural next step, aligning with growing consumer demand for clean labels and nutritional transparency. In a market where wellness is a rising priority for families, Rubicon Kids brings a fresh, wholesome choice to the table — without compromising on taste or fun.
The new Rubicon Kids range is now available on Noon Minutes, Abu Dhabi COOP, and at Carrefour stores across the Middle East.
