ThePubverse, ArabyAds’ dedicated media monetization solution, proudly announces an exclusive and strategic partnership with Coolita, the global smart TV operating system developed by Chinese technology leader Coocaa. This landmark agreement gives ThePubverse exclusive rights to monetize Coolita’s Connected TV (CTV) advertising inventory across the GCC and Egypt, marking a decisive step toward redefining how brands connect with consumers on the largest screen in the home.
As part of this partnership, advertisers will gain direct access to ad placements across a wide array of globally recognized smart TV brands powered by Coolita O, including Samsung, Sony, LG, TCL, Toshiba, Panasonic, Sharp, Xiaomi, Skyworth, Realme, Thomson, COOCAA, Tornado, Animax, Fresh, Metz, Changchong, Aqua, Syinix, and Weyon. With Coolita OS already embedded in millions of devices across the region, this collaboration unlocks a powerful CTV ecosystem where reach, relevance, and performance converge.
As viewer behavior continues to shift toward digital-first environments, this partnership ensures brands can meet audiences where they are most engaged: on Smart TVs, consuming high-quality content in a lean-back, immersive setting.
“This partnership gives advertisers direct access to real households across MENA through some of the most widely used smart TV brands, including Samsung, Sony, LG, TCL, Panasonic, and more,” said Mahmoud Fathy, CEO of ArabyAds. “Coolita’s FAST channels add another layer of value, enabling ad-supported reach through quality content without paywalls. With ThePubverse, we’re creating a measured, brand-safe environment where campaigns are delivered at scale with relevance and clarity.”
A core pillar of this alliance is Coolita’s FAST (Free Ad-Supported Streaming TV) channels, built into the OS and available to viewers without subscription fees. These native streaming environments offer advertisers premium, uninterrupted visibility in a context where users are most receptive to brand messaging. Whether it’s boot-up ads, native placements, in-stream formats, or sponsored channel integrations, the inventory is designed for high-impact exposure at every stage of the user journey.
Coolita’s technology extends beyond televisions; it enables seamless ad delivery across a broader smart screen ecosystem. With its lightweight, high-performance OS optimized for global scalability, Coolita is currently powering devices in more than 80 countries, delivering consistent, fast, and responsive user experiences. Its unique ability to integrate with a wide range of hardware manufacturers positions it as one of the most versatile and widely adopted smart TV platforms in the world.
ThePubverse’s proprietary monetization infrastructure complements this scalability by providing regional intelligence, real-time reporting, and brand-safe delivery. Advertisers will benefit from unified access to inventory, centralized campaign measurement, and the ability to localize creatives based on audience segmentation and device data.
By joining forces, ThePubverse and Coolita are offering the MENA advertising market something it has never had before: exclusive, end-to-end control over premium CTV inventory with scale, precision, and accountability. This partnership empowers brands to not just reach audiences, but to drive measurable business outcomes in an environment designed for performance.
