This Dubai Summer Surprises, Mall of the Emirates and City Centres are flipping the script on what a mall visit can be. For the first time ever, these two iconic shopping destinations are launching their very own virtual worlds inside Roblox, one of the world’s most popular online gaming platforms. It’s your chance to explore, play, compete, and win – no matter where you are.
Get ready to see your favourite malls from Majid Al Futtaim like never before. Inside Roblox, players can dive into fully reimagined versions of Mall of the Emirates and City Centres, complete with interactive maps and custom-built mini-games that bring the mall experience to life with a fun digital twist.
Mall of the Emirates players can race through the Ski Dubai Coin Collector game – a fast-paced challenge where your virtual character can dash through a snowy virtual landscape collecting coins as fast as you can and unlocking surprises inspired by the iconic Ski Dubai.
Then leap and dodge your way through a fast-paced Store Parkour challenge, packed with zones themed around fashion, beauty, and entertainment, in an immersive virtual reimagination of the physical mall.
Over at City Centres, it’s all about fun and speed. Dash through the Super Park Coin Collector course in a race to collect the most coins and bounce into action with Store Parkour and plenty of challenges to test your skills.
This bold move into Roblox is all about connecting with a new generation of mall lovers – especially Gen Z – who already live in the world of online gaming. It’s a fresh, playful way to bring the mall experience into their hands and make shopping feel more like an adventure than ever before.
Whether you’re gaming from your bedroom or walking the mall in real life, this summer is your chance to explore, shop, and win like never before. Mall of the Emirates and City Centres are now live on Roblox – jump in and let the games begin.
