Experiences Oman, the promotional arm of the Ministry of Heritage and Tourism, in collaboration with the IRONMAN Group – the world leader in triathlon races – announced a multi-year global strategic partnership, making Experience Oman the first-ever official global destination partner for IRONMAN races until 2030.
This partnership marks a significant milestone in the Sultanate’s journey to establish itself as a premier destination for adventure tourism and world-class sporting events. It will contribute to:
- Attracting thousands of high-income athletes and their companions, generating direct economic returns.
- Creating new job opportunities by involving 100% Omani-owned companies in event execution and supply chains.
- Enhancing local content and showcasing the Sultanate’s tourism, natural, and cultural assets.
- Promoting Oman globally as a leading destination for endurance and sporting events in the Middle East.
Upcoming event highlights under the partnership:
- Experience Oman IRONMAN 70.3 Salalah, on 25 October 2025.
- Experience Oman IRONMAN 70.3 Muscat, in February 2026, which will serve as the Middle East Championship for the 70.3 distance, offering professional athletes additional opportunities to qualify for the World Championship.
- The first full-distance IRONMAN race in the Middle East, to be held annually in November in Muscat, showcasing the capital’s landmarks and cultural heritage through swimming, cycling, and running courses.
His Excellency, the Undersecretary of the Ministry of Heritage and Tourism for Tourism stated:
“We are proud that the Sultanate of Oman is the first-ever official global partner as a tourism destination for IRONMAN races. This partnership reflects the Ministry’s vision to make the Sultanate the premier destination for adventure tourism in the region. It will also help stimulate sports tourism, support the national economy, and empower local companies through direct and sustainable job opportunities”.
Scott Dimeo, CEO of the IRONMAN Group, said:
“We are excited about our partnership with Experience Oman to deliver world-class racing experiences in the region and showcase Oman’s unique beauty and rich culture. It is a fully integrated adventure destination that aligns perfectly with the spirit of our global endurance sports community.”
