NEWS DESK

AllSaints Marks 10 Years in the Middle East with the Launch of its New AW25 Collection and Celebrations at Mall of the Emirates

AllSaints, the contemporary fashion house renowned for its rebellious spirit and iconic leather garments, is celebrating ten years in the region. The anniversary will be marked with a vibrant, fashion-forward celebration as it coincides with Mall of the Emirates’ 20th anniversary this September. Since opening its flagship Mall of the Emirates doors in 2015, AllSaints is synonymous with contemporary cool in the region, defined by its attitude and craftsmanship. A decade on, the brand continues to celebrate individuality and champion sustainability, with timeless collections.

On Saturday, 20 September to Sunday, 21 September, from 4 to 9 PM, the AllSaints store at Mall of the Emirates will host an immersive anniversary weekend featuring live performances, including Benedickte, Jerome Deligero, ABRI & The Everlasting, Ananya, Elijah Semine and TV Dinner in collaboration with AMP Artists. Guests can enjoy complimentary beverages, product customization and live games, with prizes up for grabs. An AllSaints Customization Lab pop-up within the Mall will also run until 29 September with product customization available on select dates.

AllSaints Autumn/Winter 2025 Collection

Coinciding with this anniversary, AllSaints unveils its Autumn/Winter 2025 collection: a thoughtful expression of purpose and possibility. In a world demanding more, AllSaints dares to deliver less: less waste, less distraction, less excess. What remains is a capsule that is considered, curated, and confident. 

Womenswear spotlights endless styling options, edgy denim updates, and the architectural Masone leather jacket. Menswear takes a similarly refined yet rebellious path with heritage-inspired motif knitwear, effortless tailoring that transitions from work to everyday essentials, and fresh interpretations of premium leather.

Join AllSaints at Mall of the Emirates this September to celebrate 10 years of rebellion, reinvention, and remarkable style.

PR News Desk

PR News Desk

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