Waitrose & Partners UAE has unveiled the fourth chapter of its collaboration with renowned print designer Huda Al Nuaimi: a new exclusively curated tote collection that celebrates personal expression, style and conscious living.
Created to add flair and function to life’s everyday moments, the new Waitrose x NUAIMI collection introduces three uniquely beautiful designs – Capri, Granada and Riviera. Each tote showcases Al Nuaimi’s signature creativity and now features thoughtful details such as a handy inner pocket and secure button closure, making it as functional as it is fashionable.
From shopping trips and office commutes to workouts or weekends at the beach, these totes bring colour, charm and individuality to every occasion.
Meet the Collection
Capri
Bursting with personality, Capri is a sun-kissed lemon print that nods to sunny escapes and effortless charm. Whether you’re heading to the market, grabbing coffee, hitting the beach, or catching flights, this tote is designed to brighten your day and elevate your every move.
Granada
Quintessentially elegant, Granada is inspired by the timeless beauty of the pomegranate. Drawing from heritage gardens and its jewel-like fruit, this print adds sophistication to every outing – from picking up fresh blooms and brunch dates to city strolls and travel adventures.
Riviera
Carefree and full of colour, Riviera is a joyful pastel print that reimagines the iconic ‘W’ for Waitrose through NUAIMI’s expressive lens. Playful yet chic, it’s the perfect companion for weekends, beach escapes, coffee runs, or jet-setting holidays – guaranteed to lift your mood and turn heads.
“The inspiration behind this collection was to create bags that reflect freedom, style, and everyday possibilities. Capri, Granada and Riviera each carry their own identity – designed to be collected and made to be remembered. I wanted each bag to feel like an extension of the person carrying it, versatile enough for every moment, while still making a sustainable statement.” Huda Al Nuaimi, Founder of Nuaimi Collective.
Style with Purpose
In line with Waitrose’s ongoing commitment to reduce single-use plastic and inspire more sustainable shopping in the UAE, the new collection encourages customers to express their individuality while making environmentally conscious choices.
Caroline Corr, Brand & Campaign Manager at Waitrose Middle East added: “We’re proud to continue our partnership with Huda Al Nuaimi through this stunning new collection. By choosing a reusable tote, our customers are not only adding a touch of individuality and style to their routine but also taking a simple step towards reducing waste. The collection itself is so versatile – the bags are practical for running errands yet fashionable for heading on a beach day or stay-cation, so you can be tote-ally you in every moment!”
The new Waitrose x NUAIMI collection is available from Thursday 9th October online and across Waitrose stores in the UAE. Each bag is priced at AED 59.
