Partnership with recognized tech leader will enable accelerated innovation and personalized omnichannel experiences
The Estée Lauder Companies Inc. (NYSE:EL) today announced a strategic partnership with Shopify Inc., a leading global commerce platform, to modernize its digital technology infrastructure and deliver best-in-class omnichannel consumer experiences. This collaboration will establish a new digital commerce foundation aimed at increasing consumer centricity, fueling sustainable growth, and driving speed and efficiencies at scale across The Estée Lauder Companies’ diverse portfolio of prestige and luxury beauty brands.
This breakthrough and first-of-its-kind omnichannel partnership is part of The Estée Lauder Companies’ Beauty Reimagined strategy, which focuses on reaching consumers in smarter, faster, and more personalized ways. Together, The Estée Lauder Companies and Shopify will innovate and co-develop a modern, unified commerce experience that leverages data and emerging technologies to improve speed-to-market and deliver consistent brand experiences that accelerate our direct-to-consumer strategy across online and freestanding stores.
“Shopify is one of the most highly recognized commerce leaders in the world—with a proven commitment to continuous innovation. Through this partnership, we are poised to unlock new levels of consumer centricity and omnichannel shopping experiences,” said Stéphane de La Faverie, President and Chief Executive Officer, The Estée Lauder Companies. “This is Beauty Reimagined in action: leveraging data, technology, and creativity to anticipate our consumers’ needs and connect their brand experiences across channels and touchpoints seamlessly. This is only the beginning of our incredible journey to collaborate with the best strategic partners to deliver the absolute best consumer experiences.”
“The Estée Lauder Companies is a legend in beauty,” said Harley Finkelstein, President of Shopify. “Together, we’re shaping the next era of retail where iconic brands and world-class technology redefine what’s possible.”
The first phase of the partnership is planned to launch on Shopify in the first quarter of calendar year 2026.
“As we accelerate The Estée Lauder Companies’ transformation, Shopify is the ideal strategic partner to co-create brilliant and innovative direct-to-consumer experiences to fuel our growth,” said Brian Franz, Chief Technology, Data & Analytics Officer, The Estée Lauder Companies. “Shopify will equip us with real-time data, insights and AI-driven capabilities – enabling us to be more agile, meet our consumers where they are, and deliver breakthrough personalization.”
Cautionary Note Regarding Forward-Looking Statements
Statements in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include those in the various quotations. Although ELC believes that its expectations are based on reasonable assumptions within the bounds of its knowledge of its business and operations, actual results may differ materially from the Company’s expectations. Factors that could cause actual results to differ from expectations include the ability to successfully implement the Company’s strategy, including Beauty Reimagined and the profit recovery and growth plan, and those other factors described in the Company’s filings with the Securities and Exchange Commission. The Company assumes no responsibility to update forward-looking statements made herein or otherwise.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
