Photo Credit: X/ @ADNECGroup
Dubai, UAE — November 2025 — ADNEC Group, a Modon company, is underscoring its pivotal role in the global events industry this week by hosting 20 international events across its venues in Abu Dhabi, Al Ain, and London.
According to a press release, this unprecedented activity comes as its flagship venue, the ADNEC Centre Abu Dhabi, is named the Event Partner for the inaugural M&I Expo 2026, a landmark event for the global MICE industry.
This week’s diverse portfolio of events spans vital sectors including technology, artificial intelligence, healthcare, fashion, and sport, bringing together experts and decision-makers from around the world.
At the ADNEC Centre Abu Dhabi, highlights include the Asia-Pacific Robocup, the Waad Al Raqi fashion exhibition, and the Best of Critical Care Middle East Conference. Simultaneously, ADNEC Centre Al Ain is hosting major sporting events like the Abu Dhabi Extreme Championship.
In London, the Group’s ExCeL London venue is serving as the epicentre for business and technology, hosting events such as The Business Show, the Smart Retail Tech Expo, and the immersive “Last Days of Pompeii” exhibition.
Building on this momentum, ADNEC Group has announced a major strategic partnership for the coming year. The ADNEC Centre Abu Dhabi has been selected as the Event Partner for the inaugural M&I Expo 2026, set to take place from April 14-16.
This exhibition will bring together the world’s top 1,000 MICE industry buyers and suppliers in the Middle East for the first time.
Humaid Al Dhaheri, Group Chief Executive Officer of ADNEC Group, stated: “At ADNEC Group, we are committed to establishing Abu Dhabi as a premier hub for business tourism.”
He added: “The M&I Expo is fully aligned with our strategic vision to advance the business tourism sector, and we remain dedicated to delivering world-class experiences that facilitate meaningful engagement and lasting partnerships among industry leaders worldwide.”
“By attracting leading international events, we not only elevate the region’s global standing but also unlock significant opportunities for economic growth and innovation.”
Richard Barnes, CEO at M&I, commented on the partnership: “We’re incredibly excited to partner with ADNEC Centre Abu Dhabi for the inaugural M&I Expo. There’s no better venue in the region to bring this vision to life and host such an important new chapter for our industry.”
“ADNEC Centre Abu Dhabi world-class facilities, commitment to sustainability, and shared focus on innovation make it the ideal partner as we launch this next phase of M&I’s journey,” he added.
The ADNEC Centre Abu Dhabi was chosen for its industry-leading sustainability credentials, being the largest venue in the Middle East powered entirely by clean energy, and its seamless connectivity.
This dual announcement demonstrates ADNEC Group’s dynamic strategy. These efforts collectively reinforce the UAE’s vision to strengthen its position as a global centre for business, knowledge, and tourism, driving economic diversification and setting new benchmarks for excellence in the events industry.
