The National Insurance Company – Daman, a subsidiary of PureHealth, the largest healthcare group in the Middle East, is reaffirming its commitment to preventive health and chronic disease management through a month-long series of initiatives for Diabetes Awareness Month. Daman’s ongoing efforts are designed to empower individuals and communities with the knowledge and tools needed to prevent and manage diabetes, supporting healthier outcomes across the UAE.
Throughout November, Daman is activating a programme of activities, including awareness campaigns at client premises, preventive health screenings to support early detection, and an educational webinar on diabetes awareness featuring expert insights. Members will also receive a special newsletter covering endocrine diseases, with a focus on diabetes, reinforcing the importance of ongoing education and engagement.
This commitment comes at a time when diabetes remains a significant health challenge both globally. According to the International Diabetes Federation, 589 million adults worldwide are living with diabetes – a number expected to rise to 853 million by 2050. In 2024 alone, diabetes caused 3.4 million deaths globally, with one life lost every nine seconds.
Central to Daman’s approach is its Diabetes Disease Management Programme, which provides access to personalised care plans, regular monitoring of blood glucose levels, lifestyle coaching, and medication management for members living with diabetes. By working closely with healthcare providers, the programme ensures coordinated treatment and continuous communication, empowering members to adopt healthier habits and enabling them to effectively manage their condition and prevent complications.
Since their inception in 2010, Daman’s Disease Management Programmes have empowered more than 30,000 members across the UAE to proactively manage chronic conditions such as diabetes, hypertension, and high cholesterol, helping them achieve better control, improved wellbeing, and greater confidence in managing their health.
Khaled Ateeq Aldhaheri, Chief Executive Officer of Daman, said: “At Daman, we remain committed to advancing a culture of prevention through initiatives that empower individuals with knowledge and access to quality care. By combining medical expertise with community engagement, we aim to make preventive healthcare an integral part of everyday life across the UAE.”
“We remain steadfast in our commitment to early detection and holistic wellbeing, embedding prevention at the heart of our long-term strategy. By empowering communities to take proactive steps, Daman continues to be a trusted health partner for a healthier, more resilient UAE,” Aldhaheri added.
As part of Daman’s long-standing commitment to preventive health, the company continues to encourage individuals to embrace a more active and balanced lifestyle as a cornerstone of diabetes prevention and control. Regular physical activity, maintaining a healthy weight, and following a balanced diet have been proven to reduce the risk of developing type 2 diabetes and to improve blood-sugar control for those already diagnosed. Such healthy habits not only help prevent complications but also enable individuals to live longer, healthier, and happier lives — a goal at the heart of Daman’s mission to build a healthier community across the UAE.
As part of its Health Insurance Literacy campaign “Ensure You Know,” Daman worked to educate the public on diabetes prevention and management. The campaign highlighted the importance of choosing a health insurance plan that supports regular check-ups, screenings, and disease management services, while also sharing practical tips for those living with diabetes, such as ensuring their plan remains active and renewed, understanding coverage for prescribed medication, and knowing how to access ongoing care.
Through these efforts, Daman continues to promote awareness, empower individuals, and support healthier, more informed communities in the UAE.
