Menassah Distribution Company is taking part in the International Book Fair for Children and Youth – Morocco, and the Kuwait International Book Fair, two of the Arab world’s leading cultural events, reaffirming its commitment to fostering a culture of reading among children and youth, while promoting creative Arabic content in literary and knowledge spaces in the region and beyond.
Over nine days, from 8 to 16 November 2025, Menassah opened new windows of knowledge for young generations in the Moroccan capital, offering inspiring and innovative content through the sale and distribution of 536 titles from the latest publications of 72 Emirati publishing houses, totalling 2,971 books. This initiative underscores the company’s ongoing commitment to nurturing creativity and a love of reading among children as well as youth across the Arab world.
Continuing its mission to spread knowledge and cultivate future readers, Menassah will next head to the Kuwait International Book Fair, taking place from 19 to 29 November 2025, carrying with it creative works from 60 Emirati publishing houses. The company will present 752 titles, encompassing a diverse range of literary and knowledge-based genres that cater to readers of all ages, with a total of 3,622 books.
HE Rashid Al Kous, Director General of Menassah Distribution Company, affirmed that the company’s participation in these two major cultural events aligns with its vision to support Emirati book creators and to broaden cooperation between local and Arab publishing houses. He noted that this helps provide high-quality creative and knowledge-based content that appeals to readers tastes and contributes to building creative, reading-oriented communities across the region. He further emphasised that these efforts reflect the vision of the Emirate of Sharjah and the UAE in advancing and sustaining the publishing industry while ensuring that Emirati and Arab books reach readers everywhere.
Through its integrated suite of production, design, and distribution services, Menassah seeks to establish modern, advanced distribution channels that keep pace with the aspirations of the publishing industry and enhance collaboration between authors, publishers, and distributors. With this vision, the company aims to create a transformative impact on the printing, publishing, and distribution market within the UAE and throughout the Arab world.
