General Assembly Bahrain has completed a UX Design project with ALSALAM Group, delivered by learners from GA’s UX Design Bootcamp, supported by The Labour Fund (Tamkeen), many of whom entered the program with no prior experience in the field. Over just 9 weeks of intensive, hands-on training, these learners built practical skills in user research, design thinking, and creative digital product design, enabling them to contribute meaningfully to a real digital transformation challenge.
Over a 3-week engagement, learners worked closely with the ALSALAM Group team to understand the company’s digital product journey and the needs of its key user groups. They proposed creative targeted experience enhancements to strengthen navigation, accessibility, and ease of use, aligning the digital journey with both business goals and real user behavior. Their recommendations were tailored to current customers and the emerging Gen Z audience, which were presented alongside a prototype demonstrating how the updated experience could function in practice.
The collaboration resulted in immediate improvements in the website experience as several recommendations were implemented during the project itself. This included updates that improved the checkout process, contributing to a smoother, more intuitive customer journey. The solutions also gave ALSALAM clearer insight into the expectations of younger customers, supporting the company’s efforts to broaden its customer base and strengthen its overall brand perception.
Following the success of the project, ALSALAM Group has requested a full proposal from the learner group for the next phase of website improvements, with interest in continuing and expanding the collaboration in future cycles.
This project reflects GA’s mission to equip Bahraini youth with future-ready skills through hands-on, real-world learning. Supported by Tamkeen, the UX Design Bootcamp prepares learners for the growing demand for UX jobs in Bahrain, as organisations across the Kingdom accelerate their digital transformation. To learn more about General Assembly Bahrain’s programs, visit www.ga.co/BH
General Assembly Bahrain Partners with ALSALAM Group to Enhance Digital Product Experience
