Perfect Corp. (NYSE: PERF), the leading AI and AR beauty and fashion technology provider, today announced it is powering a new in-store digital innovation in the pharmacy sector through a new partnership with PHOENIX Pharma Italia.
Through this collaboration, customers visiting Italian BENU parapharmacy of Citylife in Milano, part of the PHOENIX Pharma Italia Group, can now access an AI-powered skin analysis and personalized product recommendation experience, providing an engaging and interactive way to understand their skin and find products that best meet their needs.
PHOENIX Pharma Italia plans to expand the solution to additional pharmacies and will continue exploring ways to integrate digital services into its retail ecosystem. Future developments include CRM integration and further enhancements designed to support the evolving expectations of customers.
This partnership marks a significant step in the digital evolution of the pharmacy shopping experience, combining interactive technology with the convenience and familiarity of the pharmacy environment.
Digital Innovation and AI-Powered Skin Analysis in Pharmacies
Pharmacies are becoming an important destination for skincare purchases, as consumers increasingly turn to places where they can receive product guidance and explore solutions aligned with their individual concerns. By integrating Perfect Corp.’s technology, BENU parapharmacy of Citylife is enhancing this journey with a new digital touchpoint that makes product discovery more intuitive and accessible.
Customers can now access the experience in BENU parapharmacy through smart, illuminated mirrors provided by Inovshop. With a quick facial scan, Perfect Corp.’s Skincare Pro solution analyzes several facial features and identifies eight skin concerns including spots, wrinkles, acne, redness, eye bags, dark circles, radiance, firmness as well as the skin type. The results are delivered directly on an iPad interface and paired with personalized suggestions drawn from more than 200 skincare products from major brands integrated into the recommendation system.
By offering a streamlined, interactive skin analysis experience, BENU can provide customers with relevant product recommendations in just seconds, creating a more engaging and personalized in-store journey.
Supporting the Future of Skincare Retail in Pharmacies
“Partnering with PHOENIX Pharma Italia allows us to expand our retail innovation into a new environment where skincare advice plays a key role in the customer decision process,” said Alice Chang, Founder and CEO of Perfect Corp. “Our AI-powered tools help consumers explore their skincare needs in an accessible, intuitive way, and support pharmacies in offering more personalized product guidance.”
“We are pleased to collaborate with Perfect Corp. as we continue to enrich the customer experience in our BENU stores, also thanks to our new Beauty Circle format, dedicated to a new concept of beauty,” said Vincenzo Masci, Group Commercial & Marketing Director at PHOENIX Pharma Italia. “Digital solutions like this help simplify the shopping process and offer customers new ways to engage with our skincare assortment, making it easier for them to find products that suit their needs.”
