Riyadh, Saudi Arabia, 24 June 2026: The Future Hospitality Summit (FHS) Saudi Arabia is proud to announce the winner of the 2026 Leadership Award: Muin Serhan, CEO of Amsa Hospitality.
The accolade – which recognises the visionary leaders driving excellence, innovation, and lasting impact across Saudi Arabia’s hospitality industry – was presented at FHS Saudi Arabia, currently taking place at the Mandarin Oriental Al Faisaliah, Riyadh.
Muin Serhan was crowned this year’s winner after receiving the highest overall score across four key assessment areas: Leadership and Industry Achievement, Contribution to Saudi Arabia’s Hospitality Vision, Mentorship and Role Model Impact, and Community, Sustainability and Long-Term Impact.
Presenting the award, Jonathan Worsley, Chairman of The Bench, organiser of FHS, said: “The FHS Leadership Award is reserved for individuals whose outstanding track record has made a significant contribution to the evolution of the hospitality sector. It celebrates leaders whose vision, influence and long-term commitment have helped to shape the industry while inspiring meaningful progress across business, talent, community and destination development. We are delighted to present this year’s Leadership Award to Muin as a reflection of his professional achievements and his wider impact as a role model and industry leader which has undoubtedly helped to advance Saudi Arabia’s hospitality vision.”
Commenting on his achievement, Muin Serhan said: “Receiving the FHS Leadership Award is a proud moment which, first and foremost, is a reflection of the incredible team I am privileged to work with at Amsa Hospitality. We are living an exciting chapter of company growth, bringing ambitious projects to life, in line with the aspirations of Saudi Vision 2030. I share this recognition with every Teammate, whose passionate work makes these achievements possible.”
Muin has played a leading role in the remarkable growth of a Saudi-born hospitality company, supporting the development, signing, and opening of several properties across the Kingdom under leading global brands, including Radisson Hotel Madinah, Mercure Khamis Mushait, and a growing pipeline of future projects, many of which have been announced and signed at FHS events.
He has also contributed to major milestones in the sector, including the signing of The Palm Qassim – Handwritten Collection scheduled to open in Q4 2026, part of the mixed-use Kayan Avenues development and will mark the first Handwritten Collection property to open in Saudi Arabia. Through his leadership, Amsa Hospitality has demonstrated the ability to combine world-recognised brand standards with the warmth, authenticity, and cultural identity of Saudi hospitality.
Discover more about the FHS Leadership Award here.
