Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain and the Al Dhafra Region, has achieved its highest-ever result in Nissan’s Fiscal Year 2025 Dealership Standards & Processes (NDSP) assessment, recording an overall score of 96.8% across its Sales and Service network.
NDSP is Nissan’s independent global assessment of dealership operations and customer experience, evaluating management, facilities, people, training and business processes against the brand’s global standards.
Al Masaood Automobiles’ overall score increased from 89.8% in the 2023 assessment to a record 96.8% in the Fiscal Year 2025 assessment. Every assessed showroom and service centre achieved recognition, reflecting consistent performance across all locations.
Among the standout achievements, Al Masaood Automobiles’ Khalidiya Showroom and Al Ain Service Centre both earned Diamond Certification with perfect scores of 100%, demonstrating full compliance with Nissan’s global dealer standards and operations.
Commenting on the achievement, Bachir Gemayel, Chief Operating Officer at Al Masaood Automobiles, said: “Our highest-ever NDSP score is the result of the hard work of our people and years of investment in our facilities to elevate the way we serve our customers. It reflects a culture where high standards are embedded into every part of our business and guide every customer interaction. This milestone is a group effort and a commitment to continue raising the bar.”
Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, India & CIS, Nissan & INFINITI, said: “At Nissan, our global retail and aftersales standards are designed to ensure that every customer interaction reflects the innovation and quality of our brand. Al Masaood Automobiles’ exceptional performance in the FY25 NDSP evaluations demonstrates a deep strategic alignment with this vision. By achieving world-class benchmarks across their facilities, including two perfect-score Diamond Certifications, AMA continues to elevate the automotive experience in Abu Dhabi and the wider region. We congratulate their leadership and frontline teams on this milestone, and we remain committed to driving customer-centric excellence together.”
Harmeet Singh, Aftersales Director at Al Masaood Automobiles, said: “Achieving Diamond Certification in Service is the outcome of consistently adding value across every customer touchpoint. Our teams have spared no effort in ensuring full compliance with global quality standards and customer care. This recognition is a validation of the efforts they have invested and a motivation for us all to keep aiming higher.”
The achievement reflects Al Masaood Automobiles’ continued commitment to operational excellence, customer experience and network development. This includes transforming its Nissan Service Centre in Abu Dhabi into the largest Nissan service centre in the world, expanding Nissan’s NRC NEXT showroom and service concept to deliver a more connected and digital customer experience, and investing in OEM-certified training programmes to strengthen expertise across its workforce. The result also reflects close collaboration across the Sales, Service, Parts and Network Development teams, ensuring consistent execution throughout the network.
Earlier this year, Al Masaood Automobiles strengthened its aftersales capabilities with the launch of a next-generation Parts Distribution Centre in Khalifa Economic Zones Abu Dhabi (KEZAD), enhancing parts availability, operational efficiency and service delivery across its network
