Abu Dhabi Motors, the official importer for BMW in Abu Dhabi and Al Ain, welcomed media representatives, content creators and invited guests to an exclusive brunch and immersive Neue Klasse experience at its reimagined BMW Group Umm Al Nar facility, ahead of the grand opening later this year. In addition, the event offered attendees an opportunity to experience the all-new BMW iX3 through exclusive on-road test drives.
The event offered an immersive look at BMW’s next chapter. Alongside guided tours of the Retail.Next facility and a curated brunch experience, attendees were among the first in Abu Dhabi to get behind the wheel of the all-new BMW iX3, experiencing first-hand the innovation and technology that define the Neue Klasse era.
The iX3 represents the beginning of BMW’s Neue Klasse and a significant milestone for the brand. Combining a new design language with next-generation technology and electric mobility, it offers a first glimpse of the innovations that will shape the future of the brand.
