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AGMC Breaks Ground for New BMW and MINI Facility in Ras Al Khor

AGMC hosted the groundbreaking ceremony for BMW Group multi-brand facility, marking an important milestone in the continued development of the BMW facilities network in Dubai, Sharjah and Northern Emirates. The new facilities will be developed in line with Retail.Next, BMW’s global customer-centric showroom concept launched to transform the vehicle buying experience.
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A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant Expanded to Include Amazon Alexa + Technology

In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.   BMW will become the first car manufacturer to integrate the AI assistant technology into its vehicles, starting with the BMW iX3. This new functionality enables intuitive and […]
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BMW enjoys sweeping success at prestigious German awards events: “Golden Steering Wheel” for BMW iX3 and BMW M5 Touring from “Auto Bild” and “Bild am Sonntag”. Plus: Nine awards make BMW the outstanding manufacturer in “Auto Zeitung” readers’ poll

BMW models have achieved outstanding results at two prestigious German awards events. The BMW iX3 – the first Neue Klasse model – won the “Golden Steering Wheel” as the “Best Innovation” of 2025. Another one of the “Golden Steering Wheels” awarded by German “Auto Bild” and “Bild am Sonntag” went to the BMW M5 Touring, […]
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Celebrating BMW Individual: BMW Group Middle East presents five exclusive BMW 7 Series and BMW X7

PR News Desk
Celebrating BMW Individual andshowcasing exclusivity, BMW Group Middle East presents five meticulously curated BMW Individual profiles for the BMW 7 Series and BMW X7, designed exclusively for the Middle East and available in limited numbers. Representing the pinnacle of BMW personalization, BMW Individual gives customers the freedom to create a car as unique as their […]
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The dawn of a new era

PR News Desk
The all-new BMW iX3 BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological