Al Ghurair Mobility has signed an agreement with Dongfeng Motor Corporation to introduce the premium automotive brands MHero and Voyah to the KSA.
This marks a significant expansion of Al Ghurair Mobility into the Saudi market. It will introduce advanced new energy and hybrid vehicles that combine performance, innovation, and luxury while directly supporting Vision 2030’s goals for sustainable development and industry diversification. Through its partnership with Dongfeng, Al Ghurair Mobility will deliver premium electrified mobility solutions backed by trusted service and regional expertise.
The signing ceremony was attended by senior leadership from both companies, including John Iossifidis, Group CEO of Al Ghurair, Oscar Rivoli, CEO of Motors, Al Ghurair Mobility and Qiu Xiaojun, CEO of China DONGFENG Import and Export Co. ltd (DFMIEC), Overseas Marketing Division of Passenger Vehicles at Dongfeng Motor.
“This partnership is an important step forward in expanding our presence in the Saudi market”, said John Iossifidis, Group CEO of Al Ghurair. “MHero and Voyah represent Dongfeng’s innovation, blending advanced technology, new energy, and luxury. Together, we are introducing world-class brands that align with the Kingdom’s vision for sustainable mobility.”
Qiu Xiaojun, CEO of China DONGFENG Import and Export Co. ltd (DFMIEC), added: “We are proud to collaborate with Al Ghurair Mobility to bring MHero and Voyah to Saudi Arabia. This partnership reflects our commitment to excellence, innovation, and customer satisfaction, ensuring Saudi consumers have access to premium products and a superior ownership experience.”
MHero, established in 2022, is Dongfeng’s ultra-premium off-road brand, drawing on its military heritage to deliver rugged performance with luxury comfort. Models such as the MHero 1 and MHero 2 feature advanced electrified powertrains and bold design, positioning the brand among the world’s leading luxury off-road SUVs.
Voyah, launched in 2021, showcases Dongfeng’s innovation in high-end electric mobility. With flagship models such as the Voyah FREE SUV and Voyah DREAM MPV, the brand combines refined design, long-range performance, and advanced driver-assist technologies, offering a sophisticated alternative to traditional luxury marques.
