The Khalifa Fund for Enterprise Development (KFED) has unveiled a new brand identity underscoring its commitment to innovation, resilience, and impact.
The new brand identity reflects KFED’s alignment with the UAE’s national priorities, focusing on innovation, digital transformation, and sustainability. It highlights KFED’s growing role in achieving the objectives of the Falcon Economy, through a sustainable operating model and diversified financial solutions, accelerating Abu Dhabi’s transformation into a smart, diversified, and sustainable economy.
Her Excellency Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development (KFED) said: “As a leading facilitator of entrepreneurship in the region, we at KFED seek to exemplify our attributes including resilience and passion for innovation in our brand identity. The new design reflects this vision and reinforces our steadfast dedication to supporting Abu Dhabi’s national priorities and strategic objectives, while cultivating a distinguished entrepreneurial ecosystem. We are confident that this refreshed identity will further elevate the KFED’s standing and contribute to its long-term success.”
The Khalifa Fund for Enterprise Development proactively works to create an ecosystem that provides emerging entrepreneurs, and small and medium-sized enterprises (SMEs) with the resources necessary for sustainable progress. With its updated brand, KFED is prepared to connect with a wider audience in the business community and further cement its position as a key entity in the knowledge-based economic landscape.
