At Al Marjan Island
Al Huzaifa Properties, the newly launched real estate development arm of Dubai-based Al Huzaifa Furniture, has outlined its ambitious strategy to transition from luxury interiors into end-to-end residential development in the United Arab Emirates (UAE).
This strategy involves delivering fully furnished residential properties with a focus on design-led, turnkey investments—beginning with Al Huzaifa Beach Residences, a flagship resort-inspired luxury living project on Ras Al Khaimah’s Al Marjan Island.
In an exclusive interview with Middle East News 247 on August 19, 2025, following the official signing of a partnership agreement between Al Huzaifa Properties and Marjan – the master developer of freehold properties in Ras Al Khaimah – Saif Nensey, CEO of Al Huzaifa Furniture and CEO and Founder of Al Huzaifa Properties, shared the company’s development plans, reasoning behind choosing Ras Al Khaimah over Dubai for the company’s first foray into real estate, and his perspective on regional investor sentiment.
Commenting on Al Huzaifa Furniture’s entry into the UAE’s real estate sector, Nensey said the move is a natural progression. He explained that the business had long been involved in a key segment of the property lifecycle—interior design—and the shift into real estate allows greater control over the complete living environment.
He said the goal was to extend Al Huzaifa Furniture’s existing design culture to the architecture and build stages, shaping spaces with greater coherence and attention to detail.
What buyers seek
According to Nensey, there is a growing demand from buyers and investors who want high-quality homes but lack the resources or expertise to realise them. He noted that many buyers are willing to spend, but often do not know where to begin. Al Huzaifa Properties will offer fully furnished, ready-to-let units to fill this market gap, Nensey added.
On the choice of Al Marjan Island over locations in Dubai, Nensey emphasised that the iconic Ras Al Khaimah development represents a landmark opportunity in the GCC region. “This strategic choice is a testament to our thorough market research and confidence in the region’s growth potential, he stressed.
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He pointed to Ras Al Khaimah’s recent move to allow integrated resorts with gaming, including the UAE’s first casino. He described this as a unique development for the Arabian Gulf region, adding that similar entertainment-led destinations had fuelled tourism growth in Europe and Southeast Asia. He believed that the combination of hospitality, gaming, and branded residences would elevate Al Marjan Island’s value significantly.
Regarding the transformation from interiors to full property development, Nensey said Al Huzaifa Properties was not merely selling products but a specific design culture and customer-focused philosophy.
Putting clients first
He suggested that, regardless of sector, the company’s identity would remain rooted in anticipating client needs and delivering detail-driven solutions. He stressed the company’s focus on design culture, making the audience feel inspired and intrigued. While acknowledging the learning curve in entering a new industry, he said Al Huzaifa Properties would retain its founding values.
On the profile of investors, Nensey assured that buyers should expect reliability and transparency. He stressed that real estate should deliver more than short-term returns, and that Al Huzaifa’s developments were built to provide both emotional and physical satisfaction to end-users.
He said investors should feel proud of the homes they acquire, not just view them as assets to flip. “This commitment to customer satisfaction is at the core of our business,” he added.
Nensey proudly announced that excavation for Al Huzaifa Properties’ residential project on Al Marjan Island has already begun, and escrow accounts are in place, even before the sales launch, to build confidence among buyers and investors. “This early preparation is a testament to our commitment to transparency and reliability,” he continued.
Q2 2027 handover
He projected handovers to start in Q2 2027. In addition, he revealed plans for an on-site experience centre, where potential buyers and investors could view completed sample apartments and wellness areas. He described the facility as a “game changer” in building transparency and giving buyers a tangible preview of what to expect from the project.
Regarding the UAE’s rising appeal to international real estate investors, Nensey said the country offers ease of access, residency opportunities, and a lifestyle that many now consider viable for primary residence. He noted an increase in overseas migration into the UAE, crediting government policy and infrastructure for attracting long-term settlement.
Market analysts have observed a notable shift in investor interest from traditional hubs like Dubai to emerging destinations such as Ras Al Khaimah, especially following the announcement of Wynn Resorts’ multibillion-dollar development.
According to Knight Frank, property prices in Ras Al Khaimah have risen by over 10% year-on-year, primarily driven by foreign investor inflows and tourism growth.
As the real estate landscape across the UAE evolves, developers like Al Huzaifa Properties are betting on full-cycle, design-driven offerings to distinguish themselves in a crowded market.
Hero image: (L-R) Zaheer Rattonsey, Managing Partner of Al Huzaifa Properties; Abdulla Al Abdouli, CEO of Marjan, the master developer of freehold properties in Ras Al Khaimah; and Saif Nensey, Saif Nensey, CEO of Al Huzaifa Furniture and CEO and Founder of Al Huzaifa Properties; pose for a group photo after the signing ceremony between their respective entities in Dubai on August 19, 2025. Credit: Arnold Pinto
