February 23, 2024
Automotive

The waiting list for the all-new Range Rover Electric opens

Prototype testing begins in Sweden and the UAE

Range Rover has opened the waiting list for its highly anticipated Range Rover Electric, ahead of formal orders opening to clients.

Marking the next stage in its luxury electrification journey, the first fully electric vehicle from Range Rover will highlight its modern luxury credentials.

Range Rover Electric will deliver performance comparable to a flagship Range Rover V8 and the all-terrain capability developed in-house by Land Rover experts that has been a hallmark since Range Rover’s inception in 1970.

Physical prototype testing is underway as engineers target the quietest and most refined Range Rover ever created, with a unique active road noise cancellation configuration, sound design and level of cabin comfort.

A year later

After a year of virtual development spanning front-end robustness, multi-body systems analysis that considers the demand on the chassis, and virtual wading at up to 50km/h, the first physical vehicles have been built.

Global on-road testing has started in temperatures ranging from -40C to +50C from Sweden to the UAE. The global physical testing programme has been adapted for the Range Rover Electric to ensure the robustness of the electric drive system, including its underfloor, battery durability, chassis integrity and vehicle dynamics tests for thermal derating.

Geraldine Ingham, Managing Director, Range Rover, said: “Since going on sale in 2021, the latest generation Range Rover has set a new benchmark for desirability. Across the globe, we’re seeing the highest levels of client demand in our 53-year history.

“Because of this unprecedented success story, we’re now opening the official waiting list for the opportunity to be among the first to place a pre-order for the most anticipated Range Rover of recent times.

A new era

“Marking a new era for the Range Rover brand: the original luxury SUV is now available as an all-electric model,” Ingham added.

Thomas Müller, Executive Director, Product Engineering, JLR, stated: “We are on target to create the quietest and most refined Range Rover ever built. The magic ingredients underpinning Range Rover’s success remain unchanged: timeless, reductionist design, a serene cabin, and go-anywhere capability – but they are now offered with zero tailpipe emissions.

“As repeated throughout history, the Range Rover will continue to set the standard. The first of its type. An electric luxury SUV that can deliver on the Range Rover promise. A genuine global luxury product, as yet unseen in the industry.

“Created in the heart of the United Kingdom, the Range Rover Electric will slot into the range alongside its mild hybrid and plug-in electric hybrid siblings, offering a breadth of options to meet our clients’ needs,” Müller concluded.

The all-new Range Rover Electric will be designed, engineered and built in the United Kingdom on the flexible Modular Longitudinal Architecture in Solihull, alongside existing mild and plug-in hybrid Range Rover vehicles.

For the first time, batteries and EDUs will be built and assembled at JLR’s new Electric Propulsion Manufacturing Centre in Wolverhampton, United Kingdom, as Range Rover electrifies ahead of its 2039 net-zero carbon ambition.

Featured images: The first Range Rover Electric physical vehicles have been built. Image: Range Rover

    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, space, aerospace, aviation, defence, luxury watchmaking, business, fashion, and automotive verticals. He is passionate about conserving endangered native wildlife globally and protecting the world’s oceans from plastic pollution, overfishing, and climate change. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
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