Linq scales capacity to serve demand The Gulf Cooperation Council (GCC) region is poised to nearly double its hotel room inventory by 2030, driving a surge in demand for faster, more cost-effective construction methods. Seizing this opportunity, Linq, a Dubai-based sustainable modular solutions
Simo Squad played a key role Givenchy Parfums has entered a groundbreaking partnership, with Pierre Gasly becoming the first-ever Formula 1 driver to serve as a global ambassador for a fragrance brand. The collaboration marks a significant milestone, blending the worlds of motorsport and luxury while showcasing the evolving marketing strategies of renowned brands. Gasly,
Of thrills and performance in Livigno A special edition of Lamborghini Accademia Neve has recently concluded, marking a milestone in the luxury sports car brand’s history: 10 years of exceptional driving experiences and unforgettable moments in the stunning Italian Alps. Held in the picturesque town of Livigno, this event attracted international guests from around the […]
With premium seating options Lufthansa has announced that from March 30, 2025, passengers can book flights with the airline’s luxurious Lufthansa Allegris cabin to additional long-haul destinations. To elevate the flying experience, travellers can also choose special Allegris seats, including exclusive options for added comfort. The premium cabin will now be available on
Enhancing company’s global reach Hydrolix, a pioneering company transforming the economics of log data with its innovative streaming data lake platform, has joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Programme. The AWS ISV Accelerate Programme is a co-sell initiative that connects AWS Partners with the AWS Sales team to help
Style, performance, and innovation Alé, the renowned cycling clothing brand, has launched its highly anticipated Spring-Summer 2025 collection, a perfect blend of cutting-edge technology and the latest fashion trends. Focusing on the youth market, the new range captures the essence of cycling culture, infusing it with minimalist designs and vibrant colours inspired by
Indonesia is a key test region Unilever has launched multiple refills and reuse pilot projects worldwide to combat plastic waste, reduce reliance on virgin plastic, and address the growing issue of plastic sachet waste. To achieve a more sustainable future, the company is committed to ensuring that 100% of its plastic packaging is reusable, recyclable, […]
Before handing over to customers Ford’s rigorous quality control process ensures that every Ranger and Ranger Raptor is ready to meet customers’ expectations worldwide. According to Sundarrajan Venkatesan, Director Of Quality and New Model Programmes at Ford International Markets Group, the keen eyes and steady hands of the customer acceptance line (CAL) inspectors
The Asus Cobble SSD Enclosure Asus has unveiled its latest innovation in external storage solutions, the Asus Cobble SSD Enclosure. Combining speed, durability, and a unique design, this external storage device offers a sleek, cobblestone-inspired look with cutting-edge features, making it an ideal choice for gamers, professionals, and content creators. With its IP55 water
Outbidding 4 other nations A four-person tank crew from the US Army’s 1st Battalion, 67th Armor Regiment, 3rd Armoured Brigade, 1st Armoured Division, has made history by becoming the first American team to win the prestigious US Army Europe and Africa International Tank Challenge. The victory, which took place in Grafenwoehr, Germany, saw the team […]
The marque’s alter ego Rolls-Royce Motor Cars has unveiled the Black Badge Spectre, a striking addition to the brand’s portfolio and the most potent Rolls-Royce car in history. With an extraordinary power output of 485 kW (659 hp) and an immense torque of 1075 Nm, the Black Badge Spectre epitomises the marque’s boldest and most […]
For high-performing programmable networks Ahead of the highly anticipated Mobile World Congress (MWC) 2025 in Barcelona, Ericsson is introducing a groundbreaking suite of radio, antenna, and open fronthaul solutions to propel the telecoms industry’s shift towards high-performing, programmable networks. The new product offerings are designed to help communications
For verifiable AI data Asimov Protocol, a cutting-edge decentralised solution, is set to galvanise the artificial intelligence (AI) sector with its innovative blockchain-based approach to data verification. Officially emerging from its stealth phase, the protocol introduces a new era of trust, transparency, and accountability in AI systems by ensuring that the data they
The future of cybersecurity threats Quantum computing is emerging as a revolutionary technology, capable of performing calculations at speeds far beyond the reach of today’s supercomputers. However, this advancement presents a significant challenge for cybersecurity. The speed and power of quantum computers could potentially break the encryption systems we rely on to
Highlighting the power of positivity in sport Adidas has launched a new global brand campaign, focusing on the crucial role of positivity from coaches, parents, teammates, and supporters in helping athletes believe in themselves. The campaign introduces the concept of the ‘Sideline Effect’, highlighting the significant impact that both negative and positive behaviours from
To empower Arab entrepreneurs Maharat, an online edutainment platform that allows anyone to learn from the best resource personnel in the Arab world, has launched a new business masterclass led by Toufic Kreidieh, Executive Chairman of Brands for Less Group. Aimed at empowering aspiring business owners and entrepreneurs across the Arab world, the ‘Building and […]
To enhance maintenance efficiency and sustainability Dubai’s Roads and Transport Authority (RTA) has launched an innovative assessment system for cycling and e-scooter tracks and their assets, leveraging the latest innovative technologies. The system marks a significant leap in monitoring and maintaining Dubai City’s cycling and e-scooter infrastructure and reflects
Amidst Middle East expansion push MongoDB, a US-based developer data solutions provider, has announced plans to enhance its presence in the United Arab Emirates (UAE) and Saudi Arabia to meet the increasing demand for local support in modernisation and innovation projects. In 2025, MongoDB intends to more than double its regional workforce, focusing on roles […]
To mark 15th anniversary In 2016, Swiss luxury watchmaker Laurent Ferrier introduced the Galet Traveller Globe Night Blue, a stunning timepiece that marked a remarkable interpretation of Earth as seen from space at night. Featuring a translucent enamel dial, the timepiece became an emblem of the brand’s artistic mastery and dedication to craftsmanship. Nearly a […]
Along with check-in service Lufthansa has launched a new premium service in collaboration with technology provider AirPortr, enhancing the travel experience for passengers departing from Frankfurt. The innovative baggage collection and check-in service allows travellers to have their luggage picked up from their home or hotel, securely transported to the airport and





























