BotGuard OÜ Showcases Advanced Web Traffic Security At GISEC 2024
Hosting Providers Need Application Load Balancer
BotGuard OÜ, a specialist in web traffic security solutions based in Tallinn, Estonia, was a key exhibitor at GISEC Global 2024 in Dubai. This underscored the company’s commitment to empowering web hosting providers globally to combat ad fraud and bot-related threats.
Since its establishment in 2019, BotGuard has been a beacon of cybersecurity excellence. It is driven by a steadfast mission to equip web hosting providers with the necessary tools to fortify their infrastructure against malevolent incursions, ensuring their peace of mind.
At GISEC Global 2024, BotGuard showcased its latest product expansions and innovations, including the Application Load Balancer (ALB), the newest addition to BotGuard’s arsenal, a game-changer tailored explicitly for hosting providers.
This cutting-edge load-balancing solution enhances availability, security, and performance while maintaining the affordability and flexibility synonymous with BotGuard’s offerings. With an intuitive interface and a robust API, the ALB integrates into existing systems, ensuring a frictionless user experience.
Ad Fraud
Nik Rozenberg, CEO and Co-Founder of BotGuard elucidated the pressing issue of ad fraud plaguing businesses worldwide, indicating that ad fraud could siphon off $172 billion by 2028.
He also articulated how his company’s Application Load Balancer is a panacea for hosting providers and their clientele. It curbs click fraud and ensure that advertising expenditures translate into tangible outcomes rather than falling prey to nefarious bot activities.
In an era where bots contribute to half of all internet traffic, sophisticated cyber threats loom large over website owners and administrators. Leveraging generative Artificial Intelligence, malicious actors perpetrate many cyber offences ranging from data theft to distributed denial-of-service attacks.
BotGuard stands shoulder to shoulder with hosting providers, said Rozenberg, furnishing them with the means to fortify their digital perimeters, mitigate operational costs, and safeguard their digital assets against threats.
Bertil Brendeke, BotGuard’s Chief Revenue Officer, shared his thoughts regarding the company’s expansion endeavours in the United Arab Emirates. Drawing upon the resounding success at GITEX Global 2023 in Dubai, Brendeke underscored the significance of GISEC Global 2024 as a pivotal juncture for showcasing the company’s strides in the cybersecurity domain.
For GISEC Global 2024 attendees eager to assess the vulnerability of their websites, BotGuard extended an invitation to use its scanner, offering a swift one-minute diagnostic to evaluate potential risks.
BotGuard has a global footprint spanning over 30 countries, with a strategic focus on the Middle East and Africa (MENA) region, where the company is expanding its footprint.
The company prides itself on its distributed team of seasoned professionals from diverse corners of the globe, united by a shared vision and mission. With a steadfast commitment to the ‘Castle Doctrine’ ethos, BotGuard empowers webmasters and site owners to assert control over their digital domains, ensuring a safe and secure online environment for all stakeholders.
Featured image: (L-R) BotGuard Founders Dennis Prochko (CTO) and Nikita Rozenberg (CEO). Credit: BotGuard
