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March 26, 2025
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Kenya
Automotive Sport

TGR-WRT proud of Safari Rally Kenya record

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In iconic, challenging terrain The Toyota Gazoo Racing World Rally Team (TGR-WRT) competed in its 100th event in the FIA World Rally Championship (WRC) from March 20 to 23, 2025, at the Safari Rally Kenya, aiming to defend its unbeaten record. The rally is renowned for its challenging terrain and unpredictable weather conditions, making it […]
Gasly
Lifestyle Sport

Pierre Gasly is Givenchy Parfums’ first F1 ambassador

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Simo Squad played a key role Givenchy Parfums has entered a groundbreaking partnership, with Pierre Gasly becoming the first-ever Formula 1 driver to serve as a global ambassador for a fragrance brand. The collaboration marks a significant milestone, blending the worlds of motorsport and luxury while showcasing the evolving marketing strategies of renowned brands. Gasly,
Collection
Fashion Sport

Alé debuts its Spring-Summer 2025 collection

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Style, performance, and innovation Alé, the renowned cycling clothing brand, has launched its highly anticipated Spring-Summer 2025 collection, a perfect blend of cutting-edge technology and the latest fashion trends. Focusing on the youth market, the new range captures the essence of cycling culture, infusing it with minimalist designs and vibrant colours inspired by
Adidas
Lifestyle Sport

Adidas unveils new global brand campaign

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Highlighting the power of positivity in sport Adidas has launched a new global brand campaign, focusing on the crucial role of positivity from coaches, parents, teammates, and supporters in helping athletes believe in themselves. The campaign introduces the concept of the ‘Sideline Effect’, highlighting the significant impact that both negative and positive behaviours from
WEC
Automotive Sport

Ford returns to FIA WEC in 2027

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Highlighting the brand’s engineering prowess Ford Motor Company has announced its highly anticipated return to the pinnacle of prototype sports car racing in the FIA World Endurance Championship (FIA WEC) in 2027. This move aims to reclaim the magic and success that Ford achieved nearly 60 years ago. Ford Performance will spearhead the initiative, fielding […]
Race
Sport

Nissan to host race for runners with a visual impairment

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Event is held annually Nissan Motor Co. is preparing to host the 14th yearly Nissan Connect Race with the Japan Blind Marathon Association on February 16 at the Nissan Technical Centre in Atsugi City, Kanagawa Prefecture. The Nissan Connect Race, a celebrated tradition since its inception in 2012, is designed to create a safe and […]
Jeddah
Sport

Formula E set for double-header in Jeddah

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With highly anticipated PIT BOOST The ABB FIA Formula E World Championship is returning to Saudi Arabia for the first double-header of the season, with Rounds 3 and 4 set to take place at the Jeddah Corniche Circuit on February 14 and 15, 2025. This marks the first time in Season 11 that the electric […]
motorsports
Automotive Sport

Nissan/NMC unveils 2025 motorsports lineup

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Targeting electrification, carbon neutrality Nissan Motor and Nissan Motorsports & Customizing (NMC) have revealed an extensive plan for their 2025 motorsports campaigns, highlighting their commitment to electrification, carbon neutrality, and customer racing support. The announcement outlines Nissan’s participation in top-tier racing events, including the ABB FIA
E
Automotive Sport

Pit Boost to transform Formula E racing

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In Season 11 The ABB FIA Formula E World Championship is poised to transform the race-day experience by introducing PIT Boost, a groundbreaking feature debuting at select races in Season 11. This innovative technology enhances race strategy, boosts unpredictability, and further engages fans, marking a major milestone in the series’ evolution. Pit Boost introduces a […]
Toyota
Automotive Sport

Toyota clinches 1-2 at Dakar 2025

Arnold Pinto 0
Al Rajhi triumphs on home soil The 2025 Dakar Rally concluded on January 17 with a stunning 1-2 finish for Toyota. Yazeed Al Rajhi claimed victory on home turf, followed closely by Toyota Gazoo Racing’s Henk Lategan in second. Al Rajhi’s win, secured with co-driver Timo Gottschalk in their Toyota Hilux, marked a momentous achievement […]
CUE
Sport Tech

The story of CUE: Toyota’s AI basketball robot

Arnold Pinto 0
Aims for a new world record CUE, the AI basketball robot the Toyota Engineering Society (TES) developed, has become a pioneering force in robotics and sports. Initially conceived in 2017 by a group of volunteer engineers, CUE has made remarkable progress from a humble concept to a star player for the Alvark Tokyo basketball team. […]
Alé
Design Sport

Alé and British Cycling reveal new partnership

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Four-year agreement Alé, the renowned Italian cycling apparel brand, has signed a four-year agreement with British Cycling, becoming the official on-bike clothing partner. Under the partnership, Alé will provide high-quality cycling apparel for the entire Great Britain Cycling Team (GBCT), including Olympic and Paralympic disciplines and non-Olympic events. The
Cloud
Business Sport

Formula E and Google Cloud sign multi-year partnership

Arnold Pinto 0
New milestone for electric motorsport Formula E and Google Cloud have unveiled a new multi-year partnership. The partnership combines cutting-edge AI and technology to propel the league into a new era. The collaboration starts with the groundbreaking GEN3 Evo era, marking a milestone in the ongoing transformation of electric motorsport. As part of this agreement, […]

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