April 20, 2024
Fashion Lifestyle

Coinciding with the 7th anniversary of its launch in the local market

Blooming, the all-famous and proud Saudi brand, widely known for providing comfortable and elegant women’s lingerie, home wear and underwear, returned to the distinguished Mall of Dhahran, to celebrate the opening of its brand-new concept store coinciding with its 7th anniversary.

The opening ceremony was attended by VIPs and social media influencers, along with Blooming’s team members and valued customers, who gathered to celebrate amidst music and happy vibes. Plenty of fun in-store activities took place with giveaways for attendees who were eager to see the renewed fashion line of Blooming, which reflects comfort and elegance.

Commenting on the opening event, May Kanounji, CEO of Blooming, expressed her pride and enthusiasm for unveiling the company’s new brand identity that combines the elegance and simplicity of previous Blooming products with the modernity of the contemporary trend that glows in its new designs, a first step towards achieving the Company’s vision for 2030.

“Today, Blooming, as a brand affiliated with Nama Arabia Apparels Company has more than 35 stores and with the amazing results achieved this year, the new expansion strategy planned for Blooming over the next years promises more success, the first step of which is the opening of our brand-new concept store we pioneered at the Mall of Dhahran today”, said Ms. Kanounji. She noted that the opening of the store coincides with Blooming’s seventh anniversary, which emphasizes the aspirations and determination of the team to create different and renewed concepts in the local world of fashion.

Meanwhile, Duaa Issa, Marketing Manager at Blooming, invited all customers to visit the new store located in Mall of Dhahran, near Gate No. 7: “We promise our customers a unique and distinctive shopping experience and we invite them to discover the new and exclusive collection for Spring and Summer”.

More stores featuring the new concept will follow suit before the end of the year, in KSA and other countries in the Gulf and the Middle East, with the main objective of offering Blooming’s valued customers an unmatched shopping experience, and advance the Company on the global market.

Targeting Arab women, from all walks of life and of different age groups, Blooming is known as a leading Saudi lingerie brand, founded by a Saudi family, and offering garments imagined by Saudi designers with the Saudi woman in mind. Blooming has become synonymous with comfort and style, achieving a prestigious place in the Saudi market and beyond.

Last Updated on 7 months by Middle East News 247

    Middle East News 247

    Middle East News 247 delivers trending business and lifestyle news and essential infotainment for, and from the Middle East region, with key focus on the GCC nations: United Arab Emirates (UAE), Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman.
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