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Dubai Land Department Introduces QR Code-Based Service to Verify Real Estate Ad Validity

QR Code

Dubai Land Department Introduces QR Code-Based Service to Verify Real Estate Ad Validity:

The Real Estate Regulatory Agency and the Dubai Land Department (DLD) released a circular confirming the launch of the new electronic service, Madmoun. As part of DLD’s ongoing efforts to modernize and strengthen real estate governance procedures and boost investor confidence, this service is accessible through the Trakheesi System and is represented by a quick response code (QR Code) granted for any real estate advertisement permit.

Enhancing Customer Confidence in Real Estate Transactions through QR Codes

All real estate companies are required to include the QR code on all print and audiovisual marketing as of April 24. Customers can quickly and easily use the code to check the advertisement’s legitimacy and authenticity to ensure RERA approves it. Customers can also visit DLD’s website to examine the entire advertisement, which includes information on the advertising agency, the property’s features, and its condition.

His Excellency and CEO of RERA at DLD, Eng. Marwan bin Ghalita said that the recently established service is in keeping with DLD’s strategic goal of making Dubai the world leader in real estate investments. By utilizing technology to create real estate goods per the guidance of wise leadership, the company seeks to accomplish this. Additionally, the service helps DLD fulfill its responsibility to realize the objectives set forth by the Crown Prince of Dubai, HRH Sheikh Mohammed bin Rashid Al Maktoum’s Dubai Economic Agenda, or “D33.” In order to strengthen Dubai’s status as a worldwide hub for the digital economy and a significant player in the global digital system, the agenda intends to generate new economic value through digital transformation.

Bin Ghalita stated that they are always committed to improving and ensuring transparency in the real estate industry. Using advanced digital infrastructure and qualified experts, they want to give the real estate community access to proactive and efficient real estate services and integrated data that will help them do their jobs better. This will help the real estate market grow and develop in a way that is consistent with international standards and practices. This will make Dubai a leader in this area.

Customers of DLD can scan the QR code on each real estate ad to see the property’s official information and find out if it has been sold or rented. With Trakheesi, real estate companies can activate the QR code.

RERA states that real estate companies have to follow this rule, or else they could be charged with breaking the law. As part of its mission to boost awareness and confidence in the real estate community, DLD urges all customers and investors to only interact with real estate ads with QR codes. This will protect their rights and keep them from getting involved in any suspicious or fraudulent transactions.


Introducing QR codes on all print and audiovisual real estate marketing is a significant step towards transparency and security in the Dubai real estate sector. The Dubai Land Department aims to create a safer and more reliable environment for buyers and investors by giving customers a simple option to confirm the legality and authenticity of adverts.

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