FIX Dessert Chocolatier co-founders Sarah Hamouda and Yezen Alani have been presented with the Dubai-it Award for Projects in the Business Category at a ceremony held at UAE Pavillion Expo City today. The win was first announced on 24th October by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE and Chairman of The Executive Council of Dubai.
This is the first edition ever of the Dubai-it Award, which recognises individuals, projects and institutions that deliver exceptional results through speed, quality and effective execution.
Founded in a Dubai home kitchen in 2021, FIX first went viral for its signature ‘Can’t Get Knafeh Of It’ bar, gaining global attention on social media. Today ‘The Original Dubai Chocolate’ can be found at Harrods in London and Dubai International Airport’s Terminals 1 and 3 – with a lot more in the pipeline.
Sarah Hamouda, Co-Founder of FIX Dessert Chocolatier, commented: “We are deeply grateful to His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum for this honour and for his vision in championing the entrepreneurs who are shaping Dubai’s future. When we started FIX in a home kitchen in 2021, we had a big idea and a love for chocolate but we never imagined Dubai Chocolate would reach people all over the world. This city gave us the room to dream big and build something from the ground up.”
Yezen Alani, Co-Founder of FIX Dessert Chocolatier, commented: “Dubai-it is about turning bold ideas into real results, quickly and properly and that’s how FIX has grown, without ever compromising on how a FIX bar is made. We’re immensely proud to be a Dubai-born brand and to represent this city on the global stage. This award belongs to Dubai and our whole team and we’re excited to share what comes next for FIX.”
