Says CEO Mahesh Shahdadpuri
In an exclusive interview, Mahesh Shahdadpuri, Founder & CEO of Dubai-based TASC Outsourcing, delves into the central theme of the ‘Emiratisation Summit 2025’, focusing on ‘Scaling Retention and Engagement Strategies.’
The third edition of the Emiratisation Summit, jointly hosted by TASC and the United Arab Emirates Ministry of Human Resources and Emiratisation, was held at the Museum of the Future in Dubai City on May 15, 2025. A key highlight was the official launch of the ‘Making Emiratisation A Success 2025 Guidebook’.
Excerpts from the interview:
Could you elaborate on the rationale behind the Emiratisation Summit 2025’s central theme, ‘Scaling Retention and Engagement Strategies’?
The central theme of this year’s summit reflects our commitment to integrating Emiratis into the private sector workforce in the UAE and ensuring their long-term success and satisfaction. It focuses on creating an environment where Emiratis feel valued, engaged, and aligned with a company’s goals. By prioritising retention and engagement, we aim to build a sustainable workforce that contributes to the nation’s [UAE’s] growth.
TASC’s slogan, ‘People for Tomorrow,’ resonates with many. What does this mean in the context of Emiratisation?
That is a great question! ‘People for Tomorrow’ signifies our dedication to preparing individuals for future challenges. In the context of Emiratisation, it means equipping Emiratis with the skills, knowledge, and opportunities they need to thrive in the private sector. It fosters a continuous learning and development culture, ensuring that Emiratis are employed and positioned for long-term success.
Reflecting on the past year, what changes have you observed in Emiratisation efforts?
Over the past year, we have seen significant progress. The number of Emiratis employed in the private sector has increased, and more private sector companies are actively participating in Emiratisation initiatives. This growth is a testament to the collaborative efforts between the UAE government and the private sector. However, there is still work to ensure that Emiratis are not only hired but also retained and engaged in meaningful roles.
What are the key challenges you foresee moving forward regarding Emiratisation?
One of the primary challenges is bridging the gap between Emiratis’ expectations and the realities of the private sector. Both parties must understand each other’s needs and work together to create a mutually beneficial environment. Additionally, continuous support in terms of training and development is needed to ensure that Emiratis can thrive in their roles.
Moving beyond Emiratisation, how is TASC preparing for the future with the rise of AI and GenAI in the workforce?
We are focusing on three main strategies. First, we are preparing our internal workforce for the future by ensuring that everyone at TASC is AI-literate. Second, we listen closely to our customers to understand how AI impacts their operations. Lastly, we are developing AI agents to work alongside humans, solving customer problems and enhancing efficiency.
With the advent of AI, do you believe companies still need talent acquisition agencies like TASC?
Absolutely. While AI can assist in various aspects of recruitment, the human element remains irreplaceable. AI can streamline processes, reduce biases, and enhance efficiency, but the expertise and personal touch that recruitment agencies provide are invaluable. At TASC, we leverage AI to improve our services while maintaining the essential human connection in recruitment.
What advice would you offer to companies aiming to build successful, future-ready teams?
Listen and act. Pay attention to your customers, employees, and stakeholders. Understand their needs and find common goals. Move swiftly, adapt to changes, and do not be afraid to innovate. Building a successful team requires a commitment to continuous improvement and a willingness to embrace new ideas and technologies.
Image: Mahesh Shahdadpuri, Founder & CEO of TASC Outsourcing, at the ‘Emiratisation Summit 2025’ held on May 15, 2025. Credit: Middle East News 247
