Global AI-first cloud communications platform Infobip brought together its regional partner ecosystem at Dubai Partner Day 2026 to explore how businesses can combine global AI capabilities with local market expertise to deliver more relevant and effective customer experiences across the Middle East and North Africa (MENA).
Held at Bab Al Shams in Dubai, the event brought together technology leaders, agencies and partners to discuss the evolving role of AI in customer engagement, the importance of industry-specific expertise and the opportunities for businesses to move from AI experimentation towards practical applications.
As organizations across MENA accelerate AI adoption, businesses face the challenge of applying new technologies in ways that reflect different customer expectations, languages, industries and regulatory environments. The event highlighted how collaboration between technology providers and regional partners can help businesses identify relevant use cases, address customer challenges and translate AI innovation into measurable business value.
Zeid Shubailat Sales Director MENA at Infobip, said: “AI is transforming how businesses engage with their customers, but technology alone is not enough to deliver meaningful experiences. Understanding local markets, customer expectations and industry-specific challenges is equally important. This is where our partners play a critical role. By combining Infobip’s AI-powered technology with their market expertise and customer insights, we can help businesses move beyond AI experimentation, identify practical use cases and deliver more personalized customer experiences that drive real business value.”
The program featured a keynote from Tamer Elhamy Executive Director, Microsoft Middle East & Africa Microsoft , on AI: The Future of Customer Engagement, exploring how emerging AI capabilities are reshaping customer interactions and creating opportunities for more intelligent and connected experiences.
Tamer Elhamy Executive Director, Microsoft MEA said: “AI is reshaping customer engagement, creating new opportunities for businesses to deliver more intelligent, hyper-personalized and connected experiences. As these capabilities continue to evolve, the focus is shifting on accelerating business impact in a governed and secure way. Combining scalable platform with the right industry expertise and partner ecosystem will be essential to turning that potential into experiences that meet changing customer expectations.”
Infobip also demonstrated AgentOS, illustrating how AI agents, customer data, journey orchestration, human support and communication channels can work together to create connected customer experiences. The demonstration highlighted how businesses and partners can bring these capabilities together to support customer engagement across different channels and touchpoints.
Building on these discussions, partners participated in the “Build the Opportunity” workshop, where they prioritized real-world business needs to develop joint AI use cases. By combining Infobip’s AI capabilities with partner expertise, they identified new commercial opportunities and solutions for regional industry challenges.
Dubai Partner Day 2026, part of Infobip’s Regional Partner Days programme, brought the community together to share insights and explore collaboration. The event reinforced Infobip’s commitment to strengthening its regional ecosystem and driving practical, customer-focused AI adoption.
To read more about AgentOS: https://www.infobip.com/
