This year marks the division’s expansion in distributorship within the Kingdom of Saudi Arabia (KSA), bringing several well-known supplements and beauty brands closer to consumers in the country. This move represents a significant milestone in GMG’s regional growth strategy within the Gulf Cooperation Council (GCC). It aligns with GMG’s vision to redefine the health and beauty customer journey, providing consumers with access to over 50 globally renowned wellness and skincare brands.
Speaking about the company’s strategic growth, Mohammad A. Baker, Deputy Chairman and CEO of GMG, said: “Having one of the oldest pharmacies in the UAE, “Al Khayam”, now known as “Supercare”, we remain committed to being a trusted partner and growing together to deliver value and excellence to our customers. Growth and evaluation will always be a priority for us. As a regionally rooted conglomerate with global aspirations, combined with our long-term vision to become a leading wellness and lifestyle provider in the Middle East, it will only help us to push our boundaries further.”
At Arab Health 2025, GMG will present its own Health & Beauty concepts and brands and a curated selection of industry-leading brands, including New Chapter, Bluebonnet, clean and sustainable supplement lines, and Dermedic, an advanced dermatological skincare brand. Other innovations include collagen and protein ice creams, health kiosks, gifting stations and the launch of Derma Studio service, offering personalised skin analysis using advanced technology. These in-store services, available at Supercare’s The Dubai Mall and The Dubai Hills Malls branches, provide tailored skincare solutions, empowering customers to address their unique skin needs with precision and expertise.
Moreover, Supercare has recently undergone a transformative repositioning, shifting from a traditional pharmacy model into a comprehensive wellness destination to cater to consumers’ changing requirements and address the growing demand for personalisation, preventative, and holistic health solutions.
Marko Dakovic, President of Health & Beauty at GMG, said: “ At GMG, we prioritise innovation, personalisation, bringing solutions that meet the diverse needs of today’s consumers. The new look and feel of Supercare marks a significant milestone in our journey to redefine well-being solutions for our consumers. This transformation also creates an exceptional platform for our partners to showcase their products, leveraging Supercare’s enhanced identity to reach and engage with a broader audience. He added: Arab Health serves as an ideal platform to showcase our offerings and emphasise our role as the partner of choice, which is aligned with our mission and vision of providing the best well-being solutions.
GMG’s Health & Beauty portfolio now comprises over 100 stores across the UAE, including the opening of 14 new stores in the past 12 months, with more planned for this year. This rapid expansion is part of a broader initiative to make health-related products more accessible, bringing GMG’s vision of holistic health to more communities and ensuring that quality wellness products are within reach.
For more information, please visit GMG’s booth C.C79 at Arab Health 2025 between 27 -30 January 2025.
