Grohe to showcases innovative water feature solutions at ISH 2025
Focus on water enjoyment
Grohe will exhibit its latest innovations in bathroom and kitchen fittings products at ISH 2025 in Frankfurt, Germany, from March 17 to 21, 2025.
With a focus on its core ethos of ‘Pure Freude an Wasser (Pure Joy of Water), the brand’s presence at the world’s premier trade event for heating, ventilation, and air-conditioning (HVAC) and water will immerse visitors in the beauty and potential of water in all its forms.
Grohe’s stand at the trade fair will serve as the epicentre of an experience built around water as the central theme. The exhibition will showcase groundbreaking solutions designed to merge technological innovation with sustainability, in line with this year’s ISH theme, ‘Solutions for a sustainable future.’ Visitors can expect to see products that combine uncompromising quality with eco-friendly performance, enhancing the everyday water experience while ensuring minimal environmental impact.
Bijoy Mohan, Leader of Lixil International, maker of the Grohe brand, said: “Our presence at ISH 2025 is both a celebration of our brand’s founding values and a demonstration of our vision for the future of water enjoyment.
“Our mission—Pure Freude an Wasser—drives us to innovate solutions that improve everyday life. At ISH, we proudly showcase cutting-edge technologies that set new benchmarks for quality, design, and sustainability, while reaffirming our commitment to creating value for customers and professionals alike. Our solutions inspire confidence and contribute to a more sustainable future.”
Grohe’s presence at ISH extends beyond its exhibitor stand, showcasing the brand in various engaging spaces. One of the standout features is the Grohe truck, a mobile exhibition space where visitors can engage with interactive displays and experience Grohe’s innovative solutions up close.
In addition to the Grohe truck, the brand will also be featured at the ISH Festival, in a space specifically designed for young tradespeople and apprentices. Grohe’s stand will include installation challenges and learning opportunities to inspire and educate the next generation of professionals.
Grohe will also be present at the Value of Water Conference, taking place on March 17 and 18 at the Congress Centre of Messe Frankfurt, and where Erin McCusker, Senior Vice President and Leader of Sato and Lixil Public Partners, will participate in a panel discussion titled ‘Unlocking the Sanitation Market: How to Create an Ecosystem between Market Opportunities and Social Impact Initiatives.’
Hero image: Grohe’s presence at ISH 2025 will extend beyond its exhibitor stand. Credit: Grohe
