JLR MENA has won the ‘Rising Star’ Customer Centric Award at the 2025 I-COM Data Creativity Summit.
JLR’s winning submission was centred around an advanced lead management programme that used intelligent data segmentation and predictive modelling to deliver seamless cross channel client engagement throughout the full purchase journey.
The programme not only drove significant improvements in lead conversion but also reinforced JLR’s dedication to a customer-first innovation in the luxury automotive space.
The accolade was presented during the I-COM Global Summit, held in Menorca, Spain from 6–8 May 2025, reflecting JLR’s ongoing pursuit of customer-first innovation and ambition to deliver tailored, high-value engagements at every stage of the client journey.
Paula Gharizi, Brand Director, JLR MENA, said: “We are incredibly proud to be recognised once again by the I-COM community. This award reflects our region’s ongoing efforts to place our clients at the heart of every decision and interaction. By partnering with Accenture, we have been able to push boundaries in personalised engagement, while demonstrating how data can truly elevate a luxury experience.”
The I-COM Data Creativity Awards celebrate the world’s most forward-thinking data-driven marketing programmes. This year’s edition brought together global leaders in CRM, data science and digital marketing to showcase innovation in data ethics, media modelling, GenAI and first-party data strategies.
As JLR delivers its Reimagine strategy, this accolade reinforces its position as a leader in digital transformation and modern luxury – in the Middle East and beyond.
