February 25, 2024
Business GCC Tech

kevin. swipes Middle East with innovative payment technology

Lithuanian firm set to open new office in Dubai

kevin., a first-of-its-kind payments acceptance network based out of Vilnius, Lithuania, is set to introduce its innovative payment technology in the Middle East region with the imminent opening of its first international office in Dubai, UAE.

This strategic move into the Middle East region, starting with the UAE, aligns with kevin.’s mission to empower all players in the payment ecosystem, including banks, digital wallets, retailers, and others.

kevin.’s technology is a game-changer. It enables entities to launch independent non-card schemes or expand their services by connecting with an existing kevin. platform network, inspiring a new era of empowerment in the payment ecosystem.

The Dubai office will serve as a Middle East hub for kevin., to showcase the company’s pioneering payment solutions and as a focal point for regional talent.

$65 million Series A funding

The company, which secured $65 million in Series A funding in May 2022, currently operates hubs in Vilnius, Warsaw, Berlin, London, Amsterdam, and now Dubai.

Pavel Sokolovas, co-founder of kevin. said: “Dubai’s dynamic economy and culture of innovation make it the ideal launchpad for our growth across the Middle East. We are introducing a groundbreaking payment scheme that challenges the traditional dominance of networks like Visa and Mastercard.

“Our white-label, brand-agnostic network is designed to allow companies to swiftly launch local payment schemes, enhancing efficiency and user experience while keeping users’ preferred in-store payment experience and habits.”

Pavel Sokolovas: Dubai is the ideal regional launchpad. Image: kevin.

Alexandra Pimshteyn is the managing director (Middle East) of kevin. and will lead the charge in regional expansion through strategic partnerships and assembling a team of local payments experts.

Pimshteyn stressed: “Our Dubai office is a key step in our collaborations with major acquirers and issuers in the [Middle East] region. There is a substantial demand for innovative payment solutions here, and we are addressing that by offering alternatives to the limiting international card schemes.”

After setting up its regional base in the UAE kevin. next aims to expand into Saudi Arabia, followed by the other four GCC countries.

kevin. facilitates payments with superior conversion, fast settlement, and no costly online and in-store fees without changing the consumer experience.

Featured image: kevin.’s payment technology is a game-changer. Image: Christiann-Koepke

    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, space, aerospace, aviation, defence, luxury watchmaking, business, fashion, and automotive verticals. He is passionate about conserving endangered native wildlife globally and protecting the world’s oceans from plastic pollution, overfishing, and climate change. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
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