As EV shift accelerates globally
Kia has received five honours at the Red Dot Design Concept Awards 2025, with its electric adventure van concept taking the highest distinction. The win highlights the automaker’s focus on electric vehicles and user-centric design as global demand for sustainable mobility continues to rise.
The PV5 WKNDR Concept, an electric van built on Kia’s Platform Beyond Vehicle (PBV) system, was awarded the ‘Best of the Best’ title, the competition’s highest accolade. Four other Kia concepts — the PV1, PV5, PV7 and EV2 — were also recognised in the Cars and Motorcycles category.
All five designs reflect the company’s push to position itself at the forefront of EV innovation, particularly in the growing segments of modular mobility and electric utility vehicles.
The PV5 WKNDR is designed for both urban and off-road use. It features integrated solar panels, a hydro turbine for self-generated energy, and a flexible interior that can be reconfigured for different purposes. An external storage unit, which can function as a mobile kitchen, is also included. The model was first unveiled at the 2024 SEMA Showcase in the United States.
While the vehicle is still a concept, industry observers say it signals Kia’s direction in EV development. In the Middle East and North Africa region, where sustainable tourism and off-grid transport are gaining traction, such designs may find a market shortly.
The PV1, also recognised by Red Dot, is a compact electric vehicle intended for last-mile deliveries in urban centres. Its narrow build and autonomous capabilities aim to address congestion and delivery challenges in growing cities, including those in the Gulf Cooperation Council (GCC) countries.
The mid-size PV5, already available in select markets, is aimed at both logistics operators and passenger transport providers. It offers a variety of interior configurations, including a workspace for drivers and mobile seating arrangements for commuters.
Kia’s PV7, which received a design award for its spacious cargo area and flat interior floor, is targeted at logistics companies that require high-capacity electric vehicles. Its interior can be converted into a mobile office or used for deliveries. The model reflects rising demand across the GCC region for sustainable fleet vehicles amid increasing e-commerce and urban expansion.
The fifth award-winning concept, the EV2, is a compact electric SUV with a configurable, pillar-less interior and rugged proportions. It is designed to adapt to a wide range of everyday use cases, including urban commutes and light outdoor travel.
All five vehicles are part of Kia’s design approach known as ‘Opposites United’, which combines contrasting elements — such as advanced technology and natural design cues — to create practical yet adaptable transport options.
The Red Dot Design Concept Award, first launched in 1955, is one of the most recognised global competitions for industrial design. Judging criteria include innovation, practicality, and build quality. The 2025 edition saw submissions from global automakers, technology firms and design studios.
Industry analysts note that Kia’s showing at the awards reflects the automaker’s broader strategy to expand in the electric mobility sector. This comes as governments in the Arabian Gulf and across Africa continue to invest in EV infrastructure and clean transport initiatives.
EV adoption in the Middle East remains limited but is growing. The UAE has set ambitious targets for electrification, and Saudi Arabia is investing heavily in smart mobility projects through its Vision 2030 programme.
In North and East Africa, some governments are also exploring EV imports and local assembly to support public transport reform and environmental goals. Kia’s focus on flexible, utility-driven electric vehicles could position the company to benefit from these developments as the global transition to electric mobility gains momentum.
Hero image: The PV5 WKNDR is designed for both urban and off-road use. Credit: Kia
